OMAR GUSTAVO ANGULO CARDOZO
Madrid
Summary
Passionate Sales Manager expert in the food industry. Skilled in leading teams to set record-high sales, expand existing territories and develop new accounts. Professional with more than 10 years of B2B marketing and sales experience. Data-Driven, strong analytical thinking and always centered on exceeding goals.
Overview
11
11
years of professional experience
Work History
Sales Director
AA Trading Group LLC
03.2021 - Current
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
Regional Sales Manager
Distribuidora Andina De Cereales S.A.S
01.2020 - Current
- Identified major regional suppliers, generating 30% increase in revenue.
- Directed market expansions to propel business forward, meet changing customer needs.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Identified business development challenges and customer concerns for proactive resolution.
Regional Sales Manager Colombia And New Markets
Industria Y Procesadora De Cereales Inproceca
01.2018 - 01.2020
- Helped grow, in a fast-paced scenario, our sales by 30%
- Oversaw Sales Operations and Identified top KPIs to assess market potential
- Designed coaching processes for our Partners to achieve higher sales success
- Developed business process improvements which resulted in a marked performance success for the company
- Developed sales strategies, negotiated and closed profitable partnerships with a 85% success rate
- Built, trained, coached and evaluated a team of 10 local and regional sales representatives focused on objectives and key results (OKR)
- Maintained an extensive knowledge of competitors, their offerings and presence in assigned territories
Regional Sales Manager Dominican Republic And Caribbean
Industria Y Procesadora De Cereales Inproceca, C.A.
01.2015 - 01.2018
- Oversaw country sales operations, consistently hitting and exceeding goals by 40%.
- Led and Developed a multi-country team of Sales Executives to assess market potential.
- Always searched for continuous improvement to become the Best-in-class sales leader.
- Achieved and maintained important commercial partnerships with the most prestigious groups in the Food sector, focusing on creating long term relationships and cutting distribution costs by 30%.
- Developed the private label market, witch was focused on small and medium Businesses (SMB), increasing sales in 20% for 2017.
- Delivered a high level of service to clients and partners to both maintain and extend the relationships for future business opportunities.
- Used data analysis to maximize sales and improve productivity.
Marketing Manager - Export Markets ACAC Region
Industria Y Procesadora De Cereales Inproceca, C.A.
01.2014 - 01.2015
- Identified new markets for the introduction of the Avelina Brand in Latin America and the Caribbean (ACAC).
- Exceeded Global goals for the marketing project in the first year by 35%.
- Managed $3M regional marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for the Brand in emerging markets.
- Reduced marketing costs by 15% by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocols.
- Developed creative SEO, SEM and PPC campaigns, with resulted in 30% sales increase.
Marketing Coordinator
Industria Y Procesadora De Cereales Inproceca, C.A.
02.2013 - 01.2014
- Reduced 25% of the budget cost by managing media in-house and eliminating agency fees.
- Created a sports marketing vision involving sponsorships with the most important teams in the country, creating a new healthy brand awareness.
- Relaunched web media, renewing the brand image and achieving recognition in new target audiences.
- Tracked and reported on marketing campaign responses.
- Coordinated resources to craft marketing plans for various projects including product launches and events.
- Coordinated art and graphics creation for effective merchandising.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Education
Bachelor - Business Administration
Universidad Metropolitana
Caracas, Venezuela2014
Diploma - Marketing Management
Universidad Metropolitana
Caracas, Venezuela2014
Skills
- Sales Reporting
- Analytical and strategic thinking
- Team leadership and training
- Ability to multi-task and follow through
- Business Sales and marketing strategy
- Staff Development
- People and Management Skills
- Customer Relationship Management (CRM)
- Salesforce, SAP, Office
- Sales Operations
- Comfort with change
- Strategic Planning
Languages
Bilingual Spanish/English fluent reading/writing. Excellent listening, communication and organizational skills
Timeline
Sales Director
AA Trading Group LLC
03.2021 - Current
Regional Sales Manager
Distribuidora Andina De Cereales S.A.S
01.2020 - Current
Regional Sales Manager Colombia And New Markets
Industria Y Procesadora De Cereales Inproceca
01.2018 - 01.2020
Regional Sales Manager Dominican Republic And Caribbean
Industria Y Procesadora De Cereales Inproceca, C.A.
01.2015 - 01.2018
Marketing Manager - Export Markets ACAC Region
Industria Y Procesadora De Cereales Inproceca, C.A.
01.2014 - 01.2015
Marketing Coordinator
Industria Y Procesadora De Cereales Inproceca, C.A.
02.2013 - 01.2014
Bachelor - Business Administration
Universidad Metropolitana
Diploma - Marketing Management
Universidad Metropolitana
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