Norman Butler

Accountable for the $60m annual revenue, global bank network, strategy and operations of Visa‘s non card money movement business globally:

• Drove the integration of an acquired global business to support Visa’s revenue diversification strategy and delivered year on year revenue growth of circa 40%.
• Managed key clients and partners through this change period to not only maintain but grow revenue and deliver product and service improvements.
• Transformed and led 350 member team through a complex change integration agenda migrating to Visa’s company policies, demanding security controls, and high quality and service standards.
• Led a $100m technology scaling agenda to meet Visa’s growth ambitions including processing and capacity requirements, security and cyber standards, and a full migration into Visa’s data centres.
• Exceeded operational improvement metrics through process re-engineering, investment in people and tooling: straight through processing capability transformed from 16% in 2019 to 83% in 2024; reduced operational cost per transaction by 2/3 between 2019 and 2024.
• Brought the company into regulatory compliance in areas such as financial safeguarding and wire transfer regulations.
• Delivered on key strategic imperative to grow Visa’s connected network beyond cards, enhancing the quality and reach of our bank network, and introducing and building a wallet network, a new capability now connecting 85 wallets to Visa’s network. Further, introduced the first blockchain solutions for money movement to Visa.
• Drove and delivered operational excellence across the full client lifecycle through a significant multi year transformation agenda to support 10x growth in capacity.
• Rebuilt and restructured organisational leadership through recognition of talent in the acquired business and external recruitment of key individuals.

• Pension trustee overseeing both Visa’s defined benefit and defined contribution pension schemes

In response to a major regulatory change, established and led the first ring-fenced Visa Scheme business in Europe, responsible for all aspects of that business including strategy, commercial development and operations.

• Drove and delivered the European Scheme P&L, including pricing, scheme rules, client contracts and incentives, and scheme operations.
• Responsible for the establishment and then leadership and engagement for c. 50 staff.
• Led commercially focused scheme business and its culture
• Delivered $545m revenue
• Managed to a zero credit settlement loss
• Ensured flawless scheme operations

Drove a variety of strategic and corporate development activities, developing the business plans and investment framework, measuring performance and driving and implementing Visa Europe’s business strategies, including the ultimate sale of Visa Europe for €22bn. Worked directly with the Board and Executive leadership to create a strategic vision for Visa in Europe.

• Led the team negotiating the sale of the Visa Europe business to Visa Inc, a deal that successfully completed for €22bn in 2016: worked directly with the CEO, briefed the Board, negotiated with Visa Inc principals, and led thinking/solutions on negotiation strategy and problem solving to ensure the success of this very complex deal.
• Developed the short, medium, and long term business and corporate development strategies for Visa Europe.
• Closed and divested non-performing strategic investments
• Set and drove the goals and targets for the corporate and business units, as well as the development and implementation of performance scorecards.
• Oversaw the corporate development team focusing on driving inorganic growth in the business through M&A activities
• Development and implementation of strategic investment framework and investment plans.
• Accountable for regulatory reporting and compliance for all client-to-client fees and business development.

Various roles across Strategy and Corporate Development, Relationship Management, Product Development and Finance.