Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Noelia Gómez

Noelia Gómez

Barcelona

Summary

Decisive Marketing Manager with 8 years' experience driving company growth through innovative strategies. Proficient in generating leads, increasing revenue, and solving complex challenges. Skilled at analyzing market trends and customer needs to develop highly effective, targeted marketing campaigns. Recognized for cultivating custom-tailored strategies that amplify market share, enhance brand recognition, and drive substantial revenue growth. Adept leader known for resourceful problem-solving and relentless pursuit of innovative solutions in the competitive marketing landscape. Proficient in crafting compelling messaging and creating impactful content to engage diverse audiences.

Overview

8
8
years of professional experience

Work History

Marketing Manager

Voi Technology
09.2023 - 12.2023
  • Identify business potentials for efficient user acquisition and upsell opportunities
  • Drive all local marketing campaigns, partnerships, and negotiations
  • Define campaign metrics and reports and help forecast, track, and report campaign effectiveness, analyze the results, and distribute them to stakeholders
  • Be the ''go-to" marketing contact of Spain and Italy for all stakeholders and the glue with the central team.

Field Marketing Manager

Phenix
Barcelona
11.2019 - 09.2023
  • Plan and execute campaigns with the sales team that drive new customer acquisition and/or nurture business relationships
  • Develop compelling sales collaterals that speak to our ideal customer profile and buyer personas: case studies, emails, presentations, sales decks… Plan and execute marketing initiatives such as webinars, conventions, and networking events to engage with our target audience and generate leads
  • Be the connection between all departments to drive alignment across customer needs and business priorities
  • Create the buyer persona, and client-customer journey, optimize it, and align it with the experience of the user
  • Identify and establish strategic partnerships to expand our reach and leverage shared resources
  • Standardize the brand image and communication tone across all company areas and partners to build brand recognition and consistency
  • Define the PR strategy and collaborate with an agency to review and approve press releases, ensuring effective communication with the public and media

Marketing Manager

Cazcarra Image Group
Barcelona
05.2016 - 11.2019
  • As the head of the department, I played a crucial role in leading the marketing and communication for both brands of Cazcarra Image Group (TEN IMAGE Professional & Cazcarra Image School)
  • Literate in multi-channel growth strategy and marketing plans across paid social, organic social, brand, partnerships, PR, lifecycle, affiliate, referral, and product growth
  • Manage the e-commerce of the TEN IMAGE cosmetic/make-up products
  • Execute and oversee the content creation of all marketing materials for each new TEN IMAGE make-up collection
  • Led offline marketing campaigns to promote Cazcarra Image School
  • Oversee press-related activities, including press releases, media relations, and securing coverage for the different schools
  • Manage and develop social media strategies.

Education

Master's Degree in Event Management -

Universitat Autònoma De Barcelona
Barcelona
07-2016

Degree in Advertisement, Marketing & PR -

Universitat Girona
Girona
07-2015

Some College (No Degree) - SEO & SEM

Escuela De Empresa

Skills

  • Digital Marketing
  • Marketing
  • Customer Acquisition
  • Partnership Marketing
  • Public and Media Relations
  • Partnership Development
  • Marketing Campaign Management
  • Customer Relationship Management (CRM)
  • Marketing Campaigns
  • Project Management
  • Go-To-Market Strategy Development
  • SEO
  • Social Media Marketing
  • KPI Tracking
  • Market Analysis
  • Budget Forecasting
  • Product Promotion
  • Google Analytics
  • Salesforce CRM Software
  • Google Adwords
  • MS Office Suite
  • Lead Generation Campaigns
  • B2C Marketing
  • Social Media Strategy
  • B2B Marketing
  • Adobe Creative Suite
  • Brand Positioning
  • Brand-Building Strategies
  • Networking Events
  • Promotional Sales Events
  • Analytical Problem Solver
  • Sales Presentations
  • Lead Generation
  • Cross-Functional Team Management
  • Negotiation
  • Verbal and Written Communication
  • Content Marketing
  • Marketing Strategy
  • Product Awareness and Visibility
  • Product Marketing
  • SEO Optimization
  • SaaS Cloud-Based Solutions Suite
  • Cross-Functional Collaboration
  • Data Analytics
  • Channel Marketing

Languages

Spanish
First Language
English
Advanced (C1)
C1
Catalan
Advanced (C1)
C1
Italian
Advanced (C1)
C1
French
Intermediate (B1)
B1

Timeline

Marketing Manager

Voi Technology
09.2023 - 12.2023

Field Marketing Manager

Phenix
11.2019 - 09.2023

Marketing Manager

Cazcarra Image Group
05.2016 - 11.2019

Master's Degree in Event Management -

Universitat Autònoma De Barcelona

Degree in Advertisement, Marketing & PR -

Universitat Girona

Some College (No Degree) - SEO & SEM

Escuela De Empresa

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Noelia Gómez