Noelia Bonillo Sánchez
Madrid
Summary
Hardworking and passionate e-commerce professional focused on Fashion&Beauty brands.
More than 9 years of experience in online retail and well-rounded knowledge covering product, technical knowledge, marketing and merchandising disciplines.
Willingness to take challenges on added responsibilities to meet team goals. Great on utilizing interpersonal skills, and problem-solving skills.
Overview
11
11
years of professional experience
1
1
Certification
Work History
EMEIA Online Content Store Manager
HAVAIANAS
03.2017 - Current
- Responsible of EMEIA Havaianas website
- Ecommerce platform migration to Salesforce in 2019
- Launch a Website with new look & feel and UX in Europe
- Website catalog management by country
- Stock management and planification according to the business needs
- EMEIA commercial and content calendar creation and definition
- Merchandising and content strategy with a personalization by country
- SEO strategy planification and implementation
- Growth hacking and web improvements implementation to enhance the site performance
- Support of Omnichannel services implementation
- GMB strategy planification and implementation
- Others achievements:
- Launch of Packaging for EMEIA
- E-mail mkt : Newsletter launching in 6 different countries
- E-mail mkt : First Havaianas journeys creation and launching
- New email-mkt platform launching
- E-tailers Brand stores creation: Zalando, Amazon and El Corte inglés
Web Content Manager
Eshop ventures
10.2014 - 02.2017
- Content and Quality manager in El armario de la tele
- Content,category and visual merchandising management
- Approved, reviewed and edited content flowing to website.
- Conceptualized, planned and executed original designs for wide range of website properties.
- Edited and sourced images using Photoshop
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Advance use with different web support programs: ERP, Magento, Backend and Shopify
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
-
Ecommerce
Miinto group
01.2014 - 06.2014
- Social media management
- E-mail marketing
- Content management
- Production supervision: Shootings&photo control
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Wrote and distributed press releases to increase brand visibility.
Assistant Retail Supervisor
Calvin Klein
09.2012 - 03.2013
- Calvin Klein corners management in El Corte Inglés
- Engaged associates in daily operations through open communication and upbeat team meetings.
- Hired, trained and scheduled retail staff, prioritizing tasks for completion before anticipated deadlines.
- Retail interns event organization
- Showroom support
Education
Associate of Applied Science - Marketing
Hochschule Harz
Germany06.2011
Advertising And Public Relations - Communication
University Rey Juan Carlos
Madrid06.2012
Associate of Applied Science - MBA Fashion Business Management
ESDEN
Madrid06.2013
Associate of Applied Science - Business
University of Cambridge
Cambridge06.2013
Skills
- Self-motivated
- Problem solving
- Product oriented
- Salesforce
- Photoshop
- Microsoft excel
- Store Promotions
- Content management systems (CMS)
- New store openings
- Digital Content Management
- Online store management
- Online position posting
- SEO
Certification
White Belt
Photoshop
Microsoft Excel
Salesforce
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Intermediate (B1)
Italian
Beginner (A1)
French
Beginner (A1)
Timeline
EMEIA Online Content Store Manager
HAVAIANAS
03.2017 - Current
Web Content Manager
Eshop ventures
10.2014 - 02.2017
Ecommerce
Miinto group
01.2014 - 06.2014
Assistant Retail Supervisor
Calvin Klein
09.2012 - 03.2013
Associate of Applied Science - Marketing
Hochschule Harz
Advertising And Public Relations - Communication
University Rey Juan Carlos
Associate of Applied Science - MBA Fashion Business Management
ESDEN
Associate of Applied Science - Business
University of Cambridge
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