Nirja Chaudhary

Utilized advanced proprietary software tools to analyze large volumes of data toward understanding the public sphere and provide key actionable insights to the client.

• Daily/weekly monitoring and reporting of the key findings on concerned topics.
• Analyze social media conversations, identify patterns, trends, or misinformation, and convert them into actionable recommendations.
• Provided subject matter expertise on regional issues (India), within the scope of the client's requirements.
• Convert quantitative data to qualitative insights and produced multi-source timely intelligence reports (monthly, quarterly, and yearly) to support client operations.

• Investigate and research the On-Premise Energy Drink Market to identify consumer trends, growth opportunities to build strategy (activations) & new business development leads
• Drive the development & implementation of initiatives to build brand image, generate trials & increase Red Bull's share of mind in the on-premise environment
• Lead the introduction of Red Bull Editions in India
• Identify and lead negotiations for top image and volume events/festivals for Red Bull participation
• Work in alignment with the international team to execute global campaigns or introduce relevant global concepts to the Indian market
• Lead internal resources and agencies in the development and execution of tactical marketing and communication plans.

• Leading a team of 4 people to execute all market research and developing activation strategies to drive business goals and objectives
• Research and identify the most impactful modes of communication and plan advertising bursts based on trade plans, business requirements, and provided budgets.
• Collaborate with external creative and media buying agencies, both online and offline.

• Research, identify, and develop marketing strategies for target markets.
• Manage the external marketing and creative agencies.
• Train and lead a team of store marketing executives across the country for effective execution at ground level.
• Handle projects like establishing digital marketing channels, and launch a new format of Hypercity store: Hypercity Express.

• Conceptualize, design, and execute the communication campaigns of identified trade initiatives as per the marketing calendar.
• Handle Special projects including digital transformation, setting up e-commerce channels, launching private label products, and establishing communications guidelines for the brand.