Bilingual (Spanish-English) commercial leader with over 10 years of experience in the iGaming industry, specializing in B2B sales and strategic partnerships development with top tier accounts. Skilled in closing complex multimillion deals for full platform solutions as well as for individual content suppliers, developing go-to-market strategies, and building scalable commercial models for both established and emerging products. Proven success in identifying new leads to grow market share and further driving revenue growth by leading high-performing teams. Known for a hands-on, metrics-driven approach and a strong focus on long-term client relationships.
Leading market entry strategies and financial modeling across complex regulated jurisdictions like Brazil and Peru, including full turnkey solutions and joint ventures. Experienced in structuring scalable pricing models, overseeing regulated client proposals, and managing migrations. Deep expertise in business plan reviews, analyzing key metrics such as CPAs, churn, CLTV, retention, marketing budgets (affiliates, programmatic, organic), CapEx, OpEx, gaming taxes, bonuses, etc... Designed the commercial models for launching and selling new gamification products (MEGA). Skilled in commercial storytelling, risk mitigation, and public-sector engagement. Frequent speaker at international gaming conferences and industry media contributor
Developed and executed a global sales strategy for regulated markets for Yggdrasil, a leading slot provider. Successfully pitched, negotiated, signed, and onboarded an average of 27 new clients in my first year surpassing targets and securing tier-1 operators like Supersport, Sportium, and Apuesta Total. This led to a 19% growth in customer base, a strong impact on GGR and overall net profit. Actively represented the company at major trade shows, with a dedicated focus on the Latin American market.
Led a team of 11 international AMs and KAMs across multiple time zones for Play'n GO, a tier-1 slot provider. We exceeded targets on key metrics such as GGR, Bets, and Revenue, achieving a 27% overall increase in GGR and growing market share among tier-1 operators by 11%. I was responsible for hiring, coaching, and developing the team, while also representing Play'n GO at industry exhibitions and events. I developed comprehensive business plans for AMs, incorporating competitor analysis, market trends, and regulatory changes. Regular reporting on performance and promotional impact was part of my duties, managing budgets and setting individual targets and career progression goals, alongside serving as the AM representative within the Management Team.
Managed a team of 4 Sales Managers focused on Southern and Eastern Europe, consistently exceeding targets and KPIs while expanding into new markets. My team signed and onboarded at least two tier-1 operators per quarter—including 888 Holdings (now Evoke), Rootz, Softgamings, Stoiximan, and Betano—growing the customer base by 22% and doubling GGR over two years. I developed and implemented a comprehensive Sales Playbook to standardize and scale performance. I successfully closed complex tier-1 deals, renegotiated agreements, and ensured smooth handovers to technical and operations teams. I represented the Sales department in the Commercial Management Team, collaborating with cross-functional heads, and actively participated in industry trade shows to stay ahead of market trends.
Lead generation, client portfolio growth, and full sales ownership (from zero clients to 34) were core to my role as the sole Sales representative in a new project where the company transitioned its portfolio of industry-leading physical slots into the online space. I signed deals with all major Spanish operators and several international ones, developed a distribution strategy through top-tier aggregators, and aligned closely with marketing to target the most strategic industry events. I was responsible for meeting sales forecasts, budgets, and KPIs, while also managing our product exhibitions at major expos like ICE and G2E to foster new business and explore emerging markets.