Summary
Overview
Work History
Education
Skills
Websites
Other Professional Experience
Languages
Timeline
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Nicolas Campano

Nicolas Campano

Málaga

Summary

Bilingual (Spanish-English) commercial leader with over 10 years of experience in the iGaming industry, specializing in B2B sales and strategic partnerships development with top tier accounts. Skilled in closing complex multimillion deals for full platform solutions as well as for individual content suppliers, developing go-to-market strategies, and building scalable commercial models for both established and emerging products. Proven success in identifying new leads to grow market share and further driving revenue growth by leading high-performing teams. Known for a hands-on, metrics-driven approach and a strong focus on long-term client relationships.

Overview

10
10
years of professional experience

Work History

Sales Director Latam

Soft2bet
Malaga
01.2024 - Current

Leading market entry strategies and financial modeling across complex regulated jurisdictions like Brazil and Peru, including full turnkey solutions and joint ventures. Experienced in structuring scalable pricing models, overseeing regulated client proposals, and managing migrations. Deep expertise in business plan reviews, analyzing key metrics such as CPAs, churn, CLTV, retention, marketing budgets (affiliates, programmatic, organic), CapEx, OpEx, gaming taxes, bonuses, etc... Designed the commercial models for launching and selling new gamification products (MEGA). Skilled in commercial storytelling, risk mitigation, and public-sector engagement. Frequent speaker at international gaming conferences and industry media contributor

Sales Director

Yggdrasil Gaming
Malaga
01.2022 - 01.2024

Developed and executed a global sales strategy for regulated markets for Yggdrasil, a leading slot provider. Successfully pitched, negotiated, signed, and onboarded an average of 27 new clients in my first year surpassing targets and securing tier-1 operators like Supersport, Sportium, and Apuesta Total. This led to a 19% growth in customer base, a strong impact on GGR and overall net profit. Actively represented the company at major trade shows, with a dedicated focus on the Latin American market.

Head of AM Europe and Latam

Play' n GO
Malaga
01.2021 - 09.2022

Led a team of 11 international AMs and KAMs across multiple time zones for Play'n GO, a tier-1 slot provider. We exceeded targets on key metrics such as GGR, Bets, and Revenue, achieving a 27% overall increase in GGR and growing market share among tier-1 operators by 11%. I was responsible for hiring, coaching, and developing the team, while also representing Play'n GO at industry exhibitions and events. I developed comprehensive business plans for AMs, incorporating competitor analysis, market trends, and regulatory changes. Regular reporting on performance and promotional impact was part of my duties, managing budgets and setting individual targets and career progression goals, alongside serving as the AM representative within the Management Team.

Head of Sales

Play' n GO
Madrid
12.2017 - 06.2021

Managed a team of 4 Sales Managers focused on Southern and Eastern Europe, consistently exceeding targets and KPIs while expanding into new markets. My team signed and onboarded at least two tier-1 operators per quarter—including 888 Holdings (now Evoke), Rootz, Softgamings, Stoiximan, and Betano—growing the customer base by 22% and doubling GGR over two years. I developed and implemented a comprehensive Sales Playbook to standardize and scale performance. I successfully closed complex tier-1 deals, renegotiated agreements, and ensured smooth handovers to technical and operations teams. I represented the Sales department in the Commercial Management Team, collaborating with cross-functional heads, and actively participated in industry trade shows to stay ahead of market trends.

Sales Manager

R. Franco Group ( R. Franco Digital)
01.2016 - 12.2017

Lead generation, client portfolio growth, and full sales ownership (from zero clients to 34) were core to my role as the sole Sales representative in a new project where the company transitioned its portfolio of industry-leading physical slots into the online space. I signed deals with all major Spanish operators and several international ones, developed a distribution strategy through top-tier aggregators, and aligned closely with marketing to target the most strategic industry events. I was responsible for meeting sales forecasts, budgets, and KPIs, while also managing our product exhibitions at major expos like ICE and G2E to foster new business and explore emerging markets.

Education

Journalism - Bilingual ENG- SPA

San Pablo CEU University
Madrid
01.2013

Journalism - BA Hons

Leeds Beckett University
UK
01.2012

Skills

  • Proven track record in international sales and closing strategic deals across regulated markets
  • Built and led high-performing commercial teams (11 direct reports), consistently exceeding revenue targets
  • Experienced in public speaking, panel discussions, media interviews, and representing companies at global trade shows
  • Drove market share growth through strategic key account management and solving complex client needs
  • Proficient in CRM (Salesforce, Dynamics, Hubspot, Zoho) and data tools (PowerBI, Tableau, SharePoint)
  • Authored Sales Playbook at Play’n GO covering methodologies, negotiation tactics, and compliance/integration handovers
  • Skilled in go-to-market planning, regulatory strategy, and risk mitigation
  • Expertise in financial planning, ROI modeling, and scalable, service-based commercial structures
  • Strong in cross-functional collaboration, stakeholder alignment, and crafting commercial narratives and decks

Other Professional Experience

  • Associate, Burson-Marsteller (WPP Group)
  • Account Manager, Cariotipo MH5, International European Press Photo Agency- EFE News agency

Languages

Spanish
First Language
English
Proficient (C2)
C2

Timeline

Sales Director Latam

Soft2bet
01.2024 - Current

Sales Director

Yggdrasil Gaming
01.2022 - 01.2024

Head of AM Europe and Latam

Play' n GO
01.2021 - 09.2022

Head of Sales

Play' n GO
12.2017 - 06.2021

Sales Manager

R. Franco Group ( R. Franco Digital)
01.2016 - 12.2017

Journalism - Bilingual ENG- SPA

San Pablo CEU University

Journalism - BA Hons

Leeds Beckett University
Nicolas Campano