Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Nerina Uturbey

Nerina Uturbey

Summary

Global PR Director with more than four years leading strategy, execution and VIP hospitality at international events. High ability to anticipate needs, coordinate teams and manage complex agendas. Now transitioning to high-proximity roles in the music industry.


Expert in identifying operational challenges, analyzing critical situations and designing agile solutions -from last minute VIP dressing room coordination to tour logistics adjustments-, ensuring event continuity and artist peace of mind.


I have worked in top venues (La Riviera, Fabrik, IFEMA, Apolo, Electric Brixton, Pacha, Amnesia, Webster Hall and more in Europe). I have coordinated hospitality for world-class artists and I was part of the official after party team for the Latin Grammy 2023 in Seville.

Overview

12
12
years of professional experience

Work History

Global PR Direction

Bresh
11.2021 - 06.2025
  • Execute the global PR strategy, aligned with the objectives of brand positioning and international expansion.
  • Ensure the VIP experience at events, ensuring proper management and attention of key guests before, during and after each event.
  • Select, coordinate and follow up with local PR teams by city, ensuring consistency in experience and quality of execution.
  • Identify and develop relationships with public figures, influencers and ambassadors, who represent the company's values and help amplify its message.
  • Measure the impact of PR actions, through metrics.
  • Act as a reference for the area before other global and local teams, facilitating the communication, reporting progress and coordinating joint initiatives.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Corporate Comms Consultant & PR Specialist

EVerythink PR Boutique
02.2020 - 09.2022
  • Public Relations.
  • Preparation of internal and client press reports.
  • Constant relationship with the media: product loan management.
  • Support in events and organization of presentations.
  • Analysis and localization of new media and new strategic lines.information...
  • Organization and management of events, launches and corporate
  • Analysis and localization of new media and new strategic lines
  • Clipping and digital content.
  • Managed client relationships through regular check-ins and updates on project progress.
  • Generated reports detailing findings and recommendations.

Corporate Communications Consultant

Archetype
01.2017 - 02.2019
  • Worked with marketing teams to design campaigns and communications.
  • Enhanced media statements and presentations before sending to general public or media organizations.
  • Acted as liaison between media and company during press releases and interviews.
  • Promoted thought leadership by authoring insightful articles on industry trends and best practices for publication in relevant outlets, positioning clients as experts within their respective fields.

Personal Assistant to the Chief Executive Officer

Popart Discos
09.2013 - 01.2015
  • Answered incoming phone calls and emails, and presented urgent requests for timely response.
  • Coordinated events, prepared agendas and managed schedule for CEO.
  • Streamlined communication for the CEO with internal and external stakeholders through efficient correspondence handling.
  • Handled sensitive information discreetly while maintaining strict confidentiality protocols.
  • Transcribed dictated information to provide clearly written communication.
  • Coordinated executive team meetings, ensuring all necessary materials were prepared in advance for effective discussions.
  • Handled confidential and sensitive information with discretion and tact.
  • Updated and maintained confidential databases and records.

Education

Master in Communication And RRSS Cabinets - Corporate Communications

Universidad Complutense De Madrid
Madrid, Spain
06-2017

Degree in Journalism - Journalism

TEA Y Deportea
Buenos Aires, Argentina
11-2015

Skills

  • Efficient problem-solving
  • Global agenda coordination
  • Effective strategic communication
  • VIP hospitality management
  • Flexibility in multicultural settings
  • Collaborative teamwork
  • Detail-oriented approach
  • Multitasking Abilities

Languages

English
Bilingual or Proficient (C2)
French
Intermediate (B1)

Timeline

Global PR Direction

Bresh
11.2021 - 06.2025

Corporate Comms Consultant & PR Specialist

EVerythink PR Boutique
02.2020 - 09.2022

Corporate Communications Consultant

Archetype
01.2017 - 02.2019

Personal Assistant to the Chief Executive Officer

Popart Discos
09.2013 - 01.2015

Master in Communication And RRSS Cabinets - Corporate Communications

Universidad Complutense De Madrid

Degree in Journalism - Journalism

TEA Y Deportea

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