Antonela Hot
Madrid
Summary
Results-oriented marketing specialist with expertise in social media marketing and SEO. Proficient in content creation, social media optimization, keyword research, and developing search-friendly solutions. Strong analytical thinking and problem-solving skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Social Media Manager
Finixio Ltd
12.2023 - Current
- Developed and implemented strategic social media marketing plans.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Created and optimized promotional publications and related materials.
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
Off-page SEO and Social Media Specialist
KaFe Rocks
03.2022 - Current
- Conducting searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results
- Working closely with social media department to optimize content for social networks
- Working with Ahrefs, Google Analytics, Google Search Console, Microsoft Excel, Majestic, Mangools, Surfer SEO
- Devise strategies to improve SEO - keyword analysis and website architecture changes
- Developing and implementing SEO strategies to increase organic search engine rankings
- Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube
- Collaborating with the social media department to align content strategies with SEO best practices to ensure that social media content is highly discoverable and ranks well on search engines
Communications Specialist
Dutch Municipal Health Services
11.2021 - 02.2022
- Achieved 98% patient satisfaction by consistently communicating treatment plans and any necessary updates
- Managed investigations related to COVID-19 by sourcing and contracting numerous medical parties and analyzing data
- Developed and maintained media relations strategies to increase public awareness of COVID-19
- Assisted in the development of social media campaigns
Public Affairs Assistent
NATO JFC BRUNSSUM
02.2021 - 09.2021
- Drafted the Northern Europe Operational Update every week by compiling and reading multiple reports
- Coordinated media interviews for senior executives
- Implemented and led a new internal messaging campaign to increase team engagement
- Responsible for developing social media strategies
- Overseeing NATO's interaction with youth through implementation of content strategies on social media platforms
- Analyzing engagement data and planning digital campaigns to build online community and increase support for NATO
- Organized meetings with government officials and community leaders
- Drafted emails, letters, and other correspondence to external stakeholders
Education
Bachelor of Arts in European Studies - Specialisation in Public Relations
Zuyd University of Applied Sciences
The Netherlands 01.2022
Skills
- Social Media Management
- SEO Copywriting
- Social Media Metrics
- Social Media Optimization
- Training and Implementation of Systems
- Multilingual Communication
- Content Creation
Selected highlights
- Earned a Bachelor of Arts in European Studies from Zuyd University of Applied Sciences in the Netherlands
- Completed a 6-month internship at NATO by adhering to a strict hierarchy, dealing with classified documents and sensitive information to collaborate with parties from 30 different nations and cultures
- Established and maintained NATO's online presence by analyzing engagement data and crafting compelling digital campaigns that resonated with a diverse global audience
- Increased NATO's social media engagement and significantly rose follower numbers through eye-catching and interactive content creation
Certification
- Cambridge English - C1 Advanced (CAE)
- Delf B1 Pro - French
- Microsoft Office Specialist - Excel and Word 2016
- Global Business and Economics - FH Aachen Erasmus Exchange
Timeline
Social Media Manager
Finixio Ltd
12.2023 - Current
Off-page SEO and Social Media Specialist
KaFe Rocks
03.2022 - Current
Communications Specialist
Dutch Municipal Health Services
11.2021 - 02.2022
Public Affairs Assistent
NATO JFC BRUNSSUM
02.2021 - 09.2021
Bachelor of Arts in European Studies - Specialisation in Public Relations
Zuyd University of Applied Sciences
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