Nathaniel Oyedokun
Huetor Vega,Granada
Summary
Highly skilled professional with expertise in designing, implementing, and overseeing all aspects of trade execution and new business development. Committed to exceeding sales targets, and interfacing with key distributors and vendors to ensure sales objectives are delivered.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Business development manager
Kellogg's company
Benin, Edo Nigeria
12.2019 - 08.2021
- Spearheaded the entire regional operations and managed cross-functional teams of over 40 people to drive B2B and B2C sales; accelerated revenue growth from USD 17 million to USD 24 million annually
- Identified, created and executed opportunities with key distributors to increase sell-in & sell-out.
- Strategized and executed go-to-market plan, and successfully implemented promotional plans with 82% achievement; identified, and developed new potential users to expand product reach in the competitive market
- Built and nurtured strong partnerships with new and existing clients, as well as key distributors, to drive revenue growth in the region.
- Increased sales by 22% by creating value-based business relationships that led to increased customer loyalty and retention.
- Drove a coaching, training and cultural change program which resulted in employee engagement improving from 45% to 67% and from 67% to 80% for two consecutive years
- Administered a portfolio of nearly 80 client accounts with key focus on achieving key organizational objectives
- Monitor Distributors’ turnover and stock level on a daily basis and ensured that various SKUs are available.
Marketing manager
Dufil Prima Foods
Benin, Edo, Nigeria
09.2017 - 11.2019
- Developed marketing strategies to improve brand awareness and profitability.
- Increased the net numeric distribution for the company's brand by 24%
- Amplified brand awareness and penetration which increased market share from 54% to 67%.
- Supervised daily operations of the marketing team to achieve the brand set target within the assigned area.
- Launched new products and expanded into new markets with exceptional project planning.
Marketing assistant
Dufil Prima Foods
, Kogi, Nigeria
07.2015 - 08.2017
- Managed market research activities to identify growth opportunity for the company's products
- Coordinated strategic marketing and sales activities to increase brand dominance in the market.
- Managed and executed projects as assigned by the marketing manager within the approved budget.
Marketing supervisor
Dufil Prima Foods
, Plateau state, Nigeria.
09.2014 - 06.2015
- Coordinated promoters to ensure smooth execution of marketing activities.
- Managed all price correction activities.
- Identifying potential areas for brand growth
Merchandiser
Dufil Prima Foods
, Plateau State, Nigeria.
04.2013 - 08.2014
- Worked on brand visibility on the retail outlets in the neighborhood
- Collected market intelligence report from the open market and neighborhood.
Voluntary activity
Esteem private school
, Plateau state, Nigeria
09.2012 - 03.2014
- Enhanced students' learning by optimizing a wide range of instructional approaches and innovative classroom and outdoor activities to promote co-learning between students.
Education
Bachelor of Business Administration -
Schellhammer Business School
Estepona, Malaga 10.2021 -
High school -
First Baptist Science Grammar School
09.2006 - 08.2012
Skills
- Customer Satisfaction
- New Business Development
- Management Consulting
- Go-to-Market Strategy
- Supply Chain Management
- Stakeholders Management
- Sales Operations Market Research
- Team Leadership
- Sales Negotiation
- Key Account Management
- International Sales
- Operations Management
- Marketing Management
- Distribution Management
- Product Management
Languages
English
Fluent
Timeline
Bachelor of Business Administration -
Schellhammer Business School
10.2021 -
Business development manager
Kellogg's company
12.2019 - 08.2021
Marketing manager
Dufil Prima Foods
09.2017 - 11.2019
Marketing assistant
Dufil Prima Foods
07.2015 - 08.2017
Marketing supervisor
Dufil Prima Foods
09.2014 - 06.2015
Merchandiser
Dufil Prima Foods
04.2013 - 08.2014
Voluntary activity
Esteem private school
09.2012 - 03.2014
High school -
First Baptist Science Grammar School
09.2006 - 08.2012
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