NATALIE KOSOVA

• Lead a team of 8, delivering enterprise growth marketing strategy and driving pipeline through integrated go-to-market programs.
• Architected and led the launch strategy for HP's Workforce Experience Platform (SaaS), combining proprietary research, thought leadership, and coordinated digital and in-person experiences into a unified commercial activation framework.
• Delivered $60M in Marketing Generated Opportunities (MGO) and 60% brand lift, reinforcing HP's leadership position in Employee Experience and the Future of Work.
• Established governance of a $40M global event investment program targeting $400M in MGO; built performance frameworks and ROI models ensuring consistency, organizational learning, and commercial rigor across all regional teams and BUs.

• Led design of HP's first enterprise go-to-market messaging model and content architecture, laying the foundation for integrated marketing across three major business units and eight markets.
• Created and operationalized HP's first cross-BU messaging framework linking brand, customer outcomes, and solutions around unified customer journeys.
• Pioneered HP's Thought Leadership program, integrating insights, advocacy, events, and campaigns into a single global platform.
• Led the award-nominated 'New World of Work Summit' in partnership with Fast Company, an account-based executive engagement program across 19 priority ABM accounts. Amplified reach through KOL partnerships, generating 3.3M media impressions, 204K content views, and 285K LinkedIn impressions.

• Strategic partner to the SVP and Global Head of Workforce Solutions Marketing, driving business acceleration across HP's new $4.5B Workforce Solutions business from inception.
• Co-developed comprehensive brand, value proposition, and growth strategy for HP's new $4.5B Workforce Solutions business, establishing its commercial identity from the ground up.
• Defined strategic priorities and OKR processes for the global marketing organization of 50+ members, driving business acceleration and enabling double-digit YoY growth.
• Designed governance models enabling faster decision-making and structural alignment globally.

• Led enterprise customer advocacy and experience center programs across EMEA.
• Drove $25M in revenue conversion through experiential programs, achieving >90 NPS across EMEA enterprise accounts.
• Developed 100+ customer case studies, providing sales and marketing teams with best-performing assets to accelerate pipeline, strengthen customer relationships, and drive business growth.

Event and marketing leadership roles across Europe within technology and non-profit sectors; built cross-border program management, communications, and stakeholder engagement skills across international markets.