Nacho Ballester

• Imexagro Mediterranean is dochter company in Spain of Imexagro Inc. a Canadian import company. I am European partner of the company , our task in Spain is opening new business lines for our South American producers in Europe and also to source Fruit from Mediterranean countries, Spain, Israel, Egypt,Morroco, etc and export to USA , Canada and Central America.
• Main products, Grapes, Citrus, Avocados, Garlic.
  My function's are as Director of the company in Spain:
• Manage all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
• Conduct regular meetings with senior management team to review progress against established objectives.
• Identify areas of improvement in current business practices and collaborated with other departments to develop action plans for implementation.
• Develop marketing strategies designed to increase brand awareness within target markets.
• Design sales and service strategies to improve revenue and retention.
• Review financial statements and sales or activity reports to measure productivity or goal achievement.
• Create effective business plans to focus strategic decisions on long-term objectives.

I was Comercial Manager for CMR Holland. I was contacted by the the direction of CMR Group to take the lead of his daughter company in The Netherlands, which was not running as it should. My task:

• reorganize the company,
• the team,
• open new markets ,
• recover lost clients,
• as well to build up a consistent base of suppliers. The company is mainly dedicated to the import of fruit from overseas. SouthAmerica, Central America and SouthAfrica are the most important areas from which we are importing , but also we import from Marroco , Spain, Egypt, India and China.

• Another project we did from BQ Consultants .
• I took charge of the International Expansion of the Privata brand and
  other brands of CRENI.
• Showroom Opening abroad.
• Attendance to International Fairs.
• Product Management.
• Adaptation of collections and raw materials to the tastes of European markets.
• Creating the international sales network.
• CRENI need it a well know brand I brought them together with and old and well know brand as PRIVATA, and we relaunch the brand ,was my idea to bring both groups and brands together searching new synergies that helped both sides .
• Analyzed market trends and identified opportunities for expanding into new european markets.
• Created new corporation brand , web , catalogues , etc.

• Consultancy project I did for a large Cultural &Touristic project,
• I took care of marketing and relationships with
  Governmental institutions.
• My job was to promote the project.
• My work consisted of presenting the project to the Government of Panama, I maintained meetings with the Vice President of Panama, as well as with various ministers, Tourism, Education and Commerce.
  
• The city we proposed was and is a technological milestone in itself. Mixing Engineering and Architecture,using the most modern and sustainable techniques and looking for a fully sustainable city Energetically speaking. Also our project offers a different kind of touristic contents with large socio-cultural events, using the most modern communication techniques.
• The City itself was to be a focus for engineering and architecture schools in the world.

Horeca Business , I create at the Marina . Beutiful bar / disco in front of the yachts at the port of Burriana. I succes from the start till nowadays , I am not longer owner of the business I sold after 3 years but still running in 2023.

We had music , life music, organize events. With a team of 10/12 employees .

As owner,

• I had to take care of all important points from suppliers, kitchen , life shows contracting music groups , comedians , etc.
• And all the financial aspect of the business .
• Also at the creation, design and creation of the whole entire place coordinating all the different professionals need on this project.
• Developed business plan to secure financial backing from banks.
• Negotiated contracts with vendors for supplies and services.
• Social media , marketing.

• Manager and partner of a company which main goal was to produce and market top ceramic floor tiles.
  We specialize in tiles and large formats. We created a top exclusive brand , really on the top .
• Designed in Italy and produced in UAE.
• My duties, company
  management,
• Sales Management,
• product development,
• marketing, f
• financial management, etc..
• Our main markets, Spain, Portugal, Benelux, Britain.

Despite the initial success we were confronted with the big crisis of 2008 on the building sector and not only in our sector , 2008 was a global economical disaster and we decided to close this beautiful project. But so that´s life , not all are successes . But for sure we learn from this experience.

Zirconio was one of the oldest and bigger ceramic tile factories in Spain. Same shareholders that the well know PORCELANOSA .

My task was to define and implement overall policy and export strategy in coordination with the direction in accordance with the objectives of the company.

Turnover of our export department 35 m. €.

• we were exporting to 125 countries
• .I manage the commercial department,
• coach of Area Managers in my office and administrative
  staff of the export department. Total 24 people. Overseeing their actions, monitoring results and correcting KPI deviations.
• Coordination of international sales network of the company, agents and wholesalers.
• Monitoring and control of export risks, financing, insurance and export administration.
• Analysis and study of foreign markets.
• Research and opening new markets.
• Coordination export department with the rest of the company departments, design , lab, marketing, samples, etc.
• Created reports on export sales performance and presented them to senior management.
• Provided support during product launches in foreign markets.
• Conducted research into potential target markets around the world.
• Collaborated with marketing teams to create effective campaigns aimed at increasing exports.
• Participated in trade shows and conferences around the world as a representative of the company.
• Organized visits by foreign buyers at corporate headquarters or production facilities.
• Worked closely with finance team members to ensure timely payments from overseas customers.
• Resolved customer complaints regarding sales and service.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Determined price schedules and discount rates.
• Oversaw regional and local sales managers and staff.

I left the company to create Concept Blanq.

Kitchen and Bathroom wall and floor tiling specialists. Import and retail floor and wall tiles from Spain and Italy. Also distribution of bathroom furniture,fittings, and accessories.

One of the best shops or ceramics exhibitions in Holland, directed especially at the highest and most luxurious market sector.

We developed the overall project design, sale and placement. We worked together with architects and interior designers.

• One of the first fruit consortiums in Spain , with a subsidiary office at The Netherlands. The partners were spanish producers/exporters of citrus fruits , personally I was also one of the shareholders with a 25% of the shares.
• Our goal : To build a strong group able to fulfill the needs of european retail chains ,Supermarkets.
• I was at time the promoter of the idea, given the need to create a consistent offer with the needs of european retail chains.
• I was in charge of creating and bringing together the partners, standards, norms , quality standards, brand design and forming the commercial team.
• Also the finding the project financing funds was my task .
• Marketing, branding , promotion of our brand and products , we even did publicity campaigns on Danish television with very good results achieving the expansion and successful introduction of our fruit in different chains in Europe such as SuperUnie in Holland or Dansk Supermarket.

• At the age of 23 I started my first company in Holland. Mediterranean Fruit company . Company that I run successfully during 10 years.
• The company was based at the Central Market in Amsterdam. We deal on fruit and vegetables , our main line of product were citrus , but we also we imported on daily bases, salads from Italy, Cauliflowers from
  Bretagne in France , beans from Kenya and other fruits and vegetables from Spain. Also we exported a wide range of dutch fruits and vegetables to Spanish clients . Also exported from Holland to Russia, Poland, Romania, Belgium Germany and Denmark . Main channels we were dealing : wholesales and service providers to supermarkets .

I sold my 50% of the shares , to start a new project . A consortium with some Spanish producers.. Fruitway Export Group S.A.