MILAGROS PICCALUGA
Buenos Aires
Summary
I am a results-driven Brand Marketing Manager with 9+ years of experience in pharmaceuticals, consumer healthcare, and FMCG industries. As a graduate of an International MBA program, I have gained a global perspective and a strong foundation in financial analysis, business strategy, and leadership. My consumer-centric mindset enables me to identify and translate insights into impactful campaigns that drive growth and build brand loyalty. I have a track record of success in portfolio management, pricing, and campaign development, delivering high-quality results across multiple projects, including successful product launches and significant market share gains.
Overview
8
8
years of professional experience
Work History
Omnichannel Product Manager
AVON Cosmetics
Madrid
08.2023 - Current
- Develop local marketing plans for brands, considering product, trade, promotions, pricing, and omnichannel strategies according to launch calendar and local priorities and objectives
- Spearhead successful product launches by coordinating different teams and actions while actively tracking KPIs to ensure alignment with global objectives and targets
- Lead the definition of the retail portfolio, selecting strategic products to maximize potential
- Design annual promotion plans in collaboration with partners to optimize visibility and profitability of selected products
- Evaluate brand performance by channel, category, and upcoming opportunities.
Brand Manager
AVON Cosmetics
Madrid
10.2022 - 08.2023
- Develop and execute brand strategies to achieve annual sales targets while maintaining profitability
- Lead pricing and promotion investment strategies to drive sales and margin growth
- Ensure category KPIs (Sales, BC, GP%, MS) are meet through ongoing performance tracking and adjustments to the marketing plan
- Launch new products while leading cross-functional teams achieving successful market penetration and growth
- Track industry trends and monitor competitor activities to optimize brand strategies and ensure competitive advantage.
Brand Manager
AVON Cosmetics
Madrid
10.2021 - 09.2022
- Set annual and long-range category strategy to achieve required growth and profit targets
- Collaborate with global product development team to ensure alignment with business objectives and market revenue goals
- Lead monthly campaigns according to brand strategies, trends, and inventory challenges
- Establish strong relationships with key stakeholders, including global teams and internal cross-functional teams.
Brand Marketing Coordinator
GSK
Buenos Aires
12.2019 - 08.2020
- Drive growth strategy focused on 12% sales growth for LATAM (Argentina, Chile, Uruguay, Peru, Mexico
- CARICAM) for the Corega brand
- Execute and put in place annual budget
- P&L optimization per country
- Develop 360º campaigns for each country ensuring alignment with global strategies (TV, social media marketing, SEO, among others)
- Lead new e-commerce strategy.
Sr. Marketing Analyst
GSK
Buenos Aires
07.2018 - 11.2019
- Develop marketing strategy focused on sales growth for South cone cluster for Eno, Nicotinell & Otrivin brands
- Responsible for brand forecast while following up on stock
- Monitor main KPIs (market share, sales volume, distribution coverage) and identify key opportunities in marketing mix - IQVIA & Nielsen
- Collaborate with trade marketing for a POS strategy - activations in POS and PR campaigns.
Marketing Analyst
JOHNSON & JOHNSON
Buenos Aires
03.2018 - 07.2018
- Responsible for Immunology PSP budget (Patient Support Program) from STELARA (ustekinumab), SIMPONI (golimumab)
- Develop promotional materials and digital platform according to each pathology - New website / app.
Assistant Brand Manager
JOHNSON & JOHNSON
Buenos Aires
05.2016 - 03.2018
Education
Postgraduate degree in Strategic Marketing -
Universidad Del CEMA (UCEMA)
Buenos Aires, Argentina12-2018
MBA -
EADA Business School
Barcelona, Spain07-2021
Diploma in Fashion management, Marketing & Costs -
University of Buenos Aires (UBA)
Buenos Aires, Argentina06-2016
Bachelor of Business Administration -
Pontificia Universidad Católica Argentina De Buenos Aires (UCA)
Buenos Aires, Argentina09-2015
Languages
Spanish
First Language
English
Advanced
C1
Italian
Intermediate
B1
Timeline
Omnichannel Product Manager
AVON Cosmetics
08.2023 - Current
Brand Manager
AVON Cosmetics
10.2022 - 08.2023
Brand Manager
AVON Cosmetics
10.2021 - 09.2022
Brand Marketing Coordinator
GSK
12.2019 - 08.2020
Sr. Marketing Analyst
GSK
07.2018 - 11.2019
Marketing Analyst
JOHNSON & JOHNSON
03.2018 - 07.2018
Assistant Brand Manager
JOHNSON & JOHNSON
05.2016 - 03.2018
Postgraduate degree in Strategic Marketing -
Universidad Del CEMA (UCEMA)
MBA -
EADA Business School
Diploma in Fashion management, Marketing & Costs -
University of Buenos Aires (UBA)
Bachelor of Business Administration -
Pontificia Universidad Católica Argentina De Buenos Aires (UCA)
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