Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Miguel Leon

Madrid

Summary

A Business Development Manager at Fetcher, leading the sales training and processes for Business Development Representatives (BDRs). The role involves employing an innovative leadership style to drive lead generation, market research, client outreach, and meeting scheduling. Responsibilities include creating and refining the sales playbook to streamline outbound sales efforts, setting and tracking Key Performance Indicators (KPIs) to optimize BDR performance, and providing ongoing feedback for continuous improvement. In addition to the leadership role, the Business Development Manager actively manages market research, identifies target personas, and engages prospects through email, phone, and LinkedIn, guiding them through the entire sales lifecycle

Overview

6
6
years of professional experience

Work History

Business Development Manager

Fetcher
08.2020 - Current

Outbound Sales Process:

*Researched the market, generated leads, identified target customers, and reached out to them via email, phone, and LinkedIn.
*Qualified leads by scheduling introductory discovery meetings and calls.
*Maintained up-to-date CRM data.

Demand Generation:
*Created and executed outbound demand generation campaigns, calls, and emails to deliver qualified leads for the sales team.
*Built a diverse sales pipeline to exceed quota targets.

Team Management:
*Managed a team of five, hiring and developing them from the ground up into senior BDRs.
*Provided thorough onboarding and hands-on coaching to new and existing Business Development Representatives (BDRs).
*Created and updated a clear, easy-to-use sales playbook to guide the BDR team's efficiency and effectiveness.
*Assessed BDR performance using key performance metrics (emails, calls, LinkedIn interactions, meetings scheduled). Provided feedback to improve strategies and boost results.
*Motivated and guided the BDR team to meet both team and individual goals, fostering a positive, encouraging environment.

Collaboration and Optimization:
*Collaborated closely with Sales and Marketing to experiment with and optimize strategies.
*Monitored market trends and competitor activities to identify potential opportunities.
*Leveraged insights from lead generation to refine marketing segments and prospect lists, targeting niche markets for significant deals.

Relationship Building and Recruiting:
*Established relationships with key decision-makers within customer organizations to promote growth and retention.
*Actively participated in recruiting new BDRs, partnering with Sales, Marketing, and HR to build a high-performing team.

Sales Tools:
*Experienced in using sales tools like Salesforce, LinkedIn Sales Navigator, Apollo, ZoomInfo, Cognism, and Outreach.

Account Manger

Fetcher
11.2023 - Current
  • Collaborated directly with clients such as Jetpack, Dynamic, Carefull, Method Financial, and OpcionYo to identify and secure top-tier talent.
  • Served as the primary point of contact, fostering enduring relationships with clients.
  • Ensured client satisfaction by consistently delivering exceptional service.
  • Acted as a liaison between clients and internal teams, promoting effective communication and collaboration.
  • Delivered tailored solutions that aligned with the unique needs and objectives of each client.
  • Addressed challenging client requests and escalated issues as necessary.
  • Collaborated with the Sales team to facilitate the onboarding and integration of new clients, while further developing relationships with existing clients.
  • Proactively sought opportunities to enhance job accomplishments and identify areas for continuous improvement.
  • Utilized Salesforce as a CRM and employed applications such as Slack and Monday to execute responsibilities.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Achieved or exceeded company-defined sales quotas.

SDR

Fetcher
04.2019 - 08.2020
  • Dive into the market to uncover valuable insights on potential prospects, both companies and key contacts. Conduct thorough research to get a clear picture of market trends and dynamics.
  • Use a variety of strategies to generate and identify sales leads. This includes outbound tactics like effective cold calling, well-crafted emails, and engaging social media outreach to spark interest in our offerings.
  • As a Sales Development Representative (SDR), I managed an average of 30 calls, 50 emails, and 15 LinkedIn interactions per day to optimize outbound sales efforts.
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Utilized Salesforce to manage sensitive client information and update existing and new client profiles.
  • Qualify leads by assessing their fit based on specific criteria, including their needs and budget, ensuring that only high-potential prospects move forward in the sales funnel.
  • Build strong connections by setting up meetings with Account Executives (AEs) or sales teams, creating the groundwork for successful conversions and long-term relationships.
  • Take ownership of CRM management, ensuring all lead information is accurate and up-to-date. This helps drive informed decisions and ensures smooth collaboration across the team.
  • Skillfully manage the negotiation process, keeping track of key discussions with prospects and providing crucial data to close deals, all while maintaining a focus on moving opportunities forward.

Internship Program for Recruitment & TA

Northern Virginia Hispanic Chamber of Commerce
11.2018 - 02.2019
  • Candidate Identification: Responsible for searching and identifying potential candidates through various channels, such as job boards, social media, and professional networks.
  • Resume Review: Collaborate in reviewing resumes and applications to determine if candidates meet the basic qualifications for a position.
  • Preliminary Interviews: Conduct phone or video interviews with candidates to assess their qualifications and interest in the company.
  • Interview Coordination: Assist in scheduling interviews, communicate with candidates, and coordinate the logistics of the interview process.
  • Applicant Tracking System (ATS) Management: Keep the ATS updated with candidate information, update statuses, and generate reports.
  • Data Analysis: Analyze recruitment data, such as the effectiveness of search channels or time-to-fill for open positions.
  • Diversity and Inclusion Initiatives: Support efforts to enhance diversity and inclusion in the recruitment process, including reaching out to and engaging with underrepresented groups.

Education

Bachelor of Science - Psychology

Universidad Catolica Andres Bello
Caracas, Venezuela
06.2018

Skills

  • Customer training
  • Business Development
  • Team Training
  • Data Analytics
  • Lead Generation
  • Sales Development
  • Converting leads
  • Account Management
  • Lead prospecting
  • CRM Software
  • Qualifying Leads
  • Sales Analysis

Languages

English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Italian
Elementary (A2)

Timeline

Account Manger

Fetcher
11.2023 - Current

Business Development Manager

Fetcher
08.2020 - Current

SDR

Fetcher
04.2019 - 08.2020

Internship Program for Recruitment & TA

Northern Virginia Hispanic Chamber of Commerce
11.2018 - 02.2019

Bachelor of Science - Psychology

Universidad Catolica Andres Bello
Miguel Leon