A Business Development Manager at Fetcher, leading the sales training and processes for Business Development Representatives (BDRs). The role involves employing an innovative leadership style to drive lead generation, market research, client outreach, and meeting scheduling. Responsibilities include creating and refining the sales playbook to streamline outbound sales efforts, setting and tracking Key Performance Indicators (KPIs) to optimize BDR performance, and providing ongoing feedback for continuous improvement. In addition to the leadership role, the Business Development Manager actively manages market research, identifies target personas, and engages prospects through email, phone, and LinkedIn, guiding them through the entire sales lifecycle
Outbound Sales Process:
*Researched the market, generated leads, identified target customers, and reached out to them via email, phone, and LinkedIn.
*Qualified leads by scheduling introductory discovery meetings and calls.
*Maintained up-to-date CRM data.
Demand Generation:
*Created and executed outbound demand generation campaigns, calls, and emails to deliver qualified leads for the sales team.
*Built a diverse sales pipeline to exceed quota targets.
Team Management:
*Managed a team of five, hiring and developing them from the ground up into senior BDRs.
*Provided thorough onboarding and hands-on coaching to new and existing Business Development Representatives (BDRs).
*Created and updated a clear, easy-to-use sales playbook to guide the BDR team's efficiency and effectiveness.
*Assessed BDR performance using key performance metrics (emails, calls, LinkedIn interactions, meetings scheduled). Provided feedback to improve strategies and boost results.
*Motivated and guided the BDR team to meet both team and individual goals, fostering a positive, encouraging environment.
Collaboration and Optimization:
*Collaborated closely with Sales and Marketing to experiment with and optimize strategies.
*Monitored market trends and competitor activities to identify potential opportunities.
*Leveraged insights from lead generation to refine marketing segments and prospect lists, targeting niche markets for significant deals.
Relationship Building and Recruiting:
*Established relationships with key decision-makers within customer organizations to promote growth and retention.
*Actively participated in recruiting new BDRs, partnering with Sales, Marketing, and HR to build a high-performing team.
Sales Tools:
*Experienced in using sales tools like Salesforce, LinkedIn Sales Navigator, Apollo, ZoomInfo, Cognism, and Outreach.