Summary
Overview
Work History
Education
Skills
Certification
Languages
Volunteer Experience
Timeline
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Miguel Gonzalez

Miami

Summary

Results-driven professional with a proven track record of building strong relationships and growing revenue. With 7 years of customer-centric marketing experience and in-depth storytelling abilities, I thrive through engaging with executives and customers alike, leveraging a detail-oriented mindset, collaborative philosophy, data-backed insights, and cheerful personality to implement dynamic, creative solutions to business challenges.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Research Analyst - Consumer Insights & Project Delivery

Nielsen Media
09.2022 - Current
  • Managed end-to-end quantitative media research projects on a monthly basis, collaborating with groups of up to eight internal and external stakeholders weekly to ensure timely completion of all deliverables, including platform optimization, sports, live events and other marketing campaign data
  • Successfully brought in an estimated $200,000 to $400,000 in revenue within my first year
  • Presented analysis to clients and executives (B2B) from top partners such as Youtube, LinkedIn, Apple, Snap, and DirecTV on a weekly basis
  • Supported the internal sales team weekly in virtual client meetings and presentations, contributing to compelling actions
  • Analyzed large programming and campaign performance data sets on a daily basis to translate insights into strategic solutions for clients.

Bilingual Audio Membership Representative

Nielsen
07.2021 - 09.2022
  • Executed persuasive in-person and phone presentations daily, both in English and Spanish, exceeding quota goals in recruiting participants for Nielsen's media research panel by 15%
  • Achieved top-3 performance nationwide in recruiting homes for the data collection panel
  • Identified key decision makers and nurtured strategic relationships to drive engagement and retention
  • Managed full recruiting cycle in the territory, facilitating seamless onboarding and contributing to company accreditation goals
  • Helped non-spanish speaking representatives from other regions with effective teamwork to close potential participants.

Customer Service Agent

FedEx Express
02.2018 - 07.2021
  • Worked daily in a dynamic, fast-paced environment while responsible for quickly addressing a high-volume of packages, customer inquiries and ensuring timely deliveries, combining data insights and customer service integrity
  • Collaborated with tenths of internal stakeholders, implementing innovative solutions to streamline logistic and retail processes, optimizing efficiency and addressing challenges to recommend to the management team
  • Supervised customs imports and exports controls and clearance daily, interacting with over sixty internal employees for documentation
  • Mentored new employees, training them fully on every aspect of the role to perform daily logistic processes.

Education

Bachelor of Business in Marketing -

Nova Southeastern University
Davie, FL

Skills

  • Proficient in SaaS environments, Microsoft Office, HubSpot, Google Workspace, CRM tools, Salesforce, SAP, Python, Tableau, Social Media Advertising, Databricks, Data Visualization

Certification

Email Marketing|HubSpot Academy|Online|05/2024

  • Focus: Segmentation, High-Performing Email Sends, Email Design and Deliverability, Metrics to Test, Optimize and Improve

Inbound Sales|HubSpot Academy|Online|05/2024

  • Focus: Top-of-funnel leads, Developing Outbound Strategies, Personalized Sales Presentations

Web Analytics Planning & Tactics|The Open University| Online|08/2023

  • Focus: Digital Marketing Analytics and Measurement, Broad Data Analytics, Google Analytics (GA4)

Languages

Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Portuguese
Upper intermediate (B2)
German
Elementary (A2)

Volunteer Experience

  • Climate Content Rating Team, 04/2023 - 09/2023, Reviewed climate-related news transcript to identify climate-change related content
  • Growth Culture team, 10/2022 - 12/2022, Collaborated with team to develop growth initiatives content for Nielsen employees

Timeline

Research Analyst - Consumer Insights & Project Delivery

Nielsen Media
09.2022 - Current

Bilingual Audio Membership Representative

Nielsen
07.2021 - 09.2022

Customer Service Agent

FedEx Express
02.2018 - 07.2021

Bachelor of Business in Marketing -

Nova Southeastern University

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Miguel Gonzalez