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Hi, I’m
Miguel Cortes Pereira
Digital Marketing Manager
Lisbon
Summary
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management..
Overview
9
years of professional experience
6
years of post-secondary education
3
Languages
Work History
AstaraLisbon
Digital Marketing Manager
03.2022 - Current
Job overview
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Monitored return on investment of online and social media marketing efforts.
- Drove cross-functional collaboration with focus on quality service delivery.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Managed content distribution to online channels and social media platforms.
- Managed ongoing product optimization, account management and ad placement.
Guerin & Enterprise Car RentalLisbon
Marketing Team Leader
03.2021 - 03.2022
Job overview
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Tracked key performance indicators to measure success of campaigns.
- Created customized marketing materials to increase product awareness.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Generated new business with marketing initiatives and strategic plans.
Guerin & Enterprise Car RentalLisbon
Marketing Specialist
01.2019 - 03.2021
Job overview
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Onboarded new team members and coached personnel in marketing tasks.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Utilized analytics and site metrics to determine areas of improvement.
Volkwagen Financial ServicesAlfragide
Marketing Specialist
02.2017 - 12.2018
Job overview
- Updated customer database and generated lists and counts for direct marketing projects.
- Tracked trade show expenses to maintain budget.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Designed and implemented advertising and public relations activities.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Utilized specialized software to capture and process data.
Janela DigitalÓbidos
Marketing Assistant
11.2014 - 09.2016
Job overview
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Collected, analyzed and summarized data and trends to provide marketing tracking and research.
- Compiled product and customer data to generate informed profit projections.
- Conducted thorough research to construct creative and fresh ideas.
Education
Universidade Católica PortuguesaLisbon
Master from Communication Sciences, Internet & New Media
01.2016 - 12.2018
Universidade Lusófona De Humanidades E TecnologiasLisbon
Bachelor of Applied Studies from Public Relations, Advertising, And Applied Communication
01.2011 - 07.2014
Skills
Social media activities
Adobe Creative Suite proficiency
SEO proficiency
Web analytics
Online marketing
Marketing strategy
New Business Development
Revenue Generation
Project Management
Calculating ROI
Audience outreach
Data Analytics
Email Marketing
Strategic planning
Software
Adobe Software
Salesforce
Office
Timeline
Digital Marketing Manager
Astara
03.2022 - Current
Marketing Team Leader
Guerin & Enterprise Car Rental
03.2021 - 03.2022
Marketing Specialist
Guerin & Enterprise Car Rental
01.2019 - 03.2021
Marketing Specialist
Volkwagen Financial Services
02.2017 - 12.2018
Universidade Católica Portuguesa
Master from Communication Sciences, Internet & New Media
01.2016 - 12.2018
Marketing Assistant
Janela Digital
11.2014 - 09.2016
Universidade Lusófona De Humanidades E Tecnologias
Bachelor of Applied Studies from Public Relations, Advertising, And Applied Communication
01.2011 - 07.2014