Michelle De Barros Ganchinho
Braga
Summary
Dynamic, reliable and analytical survey research professional with over 22 years of experience. Results-oriented achiever with proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Expert in SPSS, delivering actionable insights that enhance organizational performance. Recognized for fostering strong client relationships through effective communication and attention to detail.
Overview
24
24
years of professional experience
Work History
Freelancer
Self-employed
10.2022 - Current
- Create and manage project plans, timelines and budgets based on mandated research specifications.
- Collaborate closely with stakeholders to develop customized questionnaires tailored to specific project needs, test survey links, proofread documentation and quality assure data.
- Provide consultation services for clients seeking expert advice on questionnaire development or other aspects of the survey process.
- Produce comprehensive analytics reports (leveraging SPSS), highlighting successes and areas for improvement in client operations and strategies.
- Generate attractive visual reports detailing findings and recommendations.
- Enhance client satisfaction by delivering high-quality work within deadlines.
- Adapt quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
Survey Research Manager
Accenture
02.2006 - 11.2021
- Consulted with clients and key stakeholders to identify survey needs and specific requirements (e.g., advising on sampling, methodology, etc.)
- Scoped projects, developed budgets, created project plans and timelines, allocated resources.
- Collaborated closely with stakeholders to develop customized questionnaires tailored to specific project needs, test survey links, proofread documentation and quality assure data.
- Increased respondent participation rates (for internal studies) with targeted communication strategies and compelling survey designs.
- Provided consultation services for clients seeking expert advice on questionnaire development or other aspects of the survey process.
- Managed multiple (global and local) projects simultaneously while maintaining a high level of attention to detail and organization.
- Conducted thorough research and data analysis leveraging SPSS, collaborating (when warranted) with interdisciplinary teams and SMEs to develop comprehensive, relevant and insightful conclusions which informed strategic decision-making.
- Generated attractive visual reports, story-telling data findings and recommendations.
- Assisted in training more junior and new hires on survey research techniques and best practices, helped managed workloads, provided guidance and support to ensure high-quality output delivered on time.
- Strengthened team collaboration through active participation in meetings and presenting at various team workshops.
- Built relationships with hiring managers to enhance success of recruitment process, reviewing resumes, interviewing and providing feedback on each candidate.
Strategic Survey Researcher
South African Tourism
07.2004 - 11.2005
- Streamlined the data collection process for better results through the utilization of advanced statistical software (SPSS).
- Reviewed, classified and recorded survey data in preparation for computer analysis.
- Improved data analysis quality by employing various statistical techniques and tools to interpret complex datasets.
- Presented survey findings (of domestic surveys and local tourism campaigns) in a clear and concise manner, influencing key stakeholders' decision-making processes.
- Enhanced client satisfaction levels by delivering actionable insights derived from accurate data interpretation and analysis.
- Took active role in stakeholder meetings (both EXCO and providers) and brainstorming sessions, promoting positive changes to project strategies and future survey implementations.
- Ensured timely completion of survey projects by efficiently managing providers and schedules.
- Participated in multiple roadshows across the country (in collaboration with an external providers), showcasing regional tourism trends collected through domestic surveys.
- Remained highly educated in SPSS by regularly attending training on different statistical approaches and methodologies.
Data Analyst
Trans Union DSS (Decision Support Services)
01.2002 - 06.2004
- Application of statistical methods in SAS to clean and analyze data, and develop risk-assessment scorecards to support decision-making processes within the Consumer Goods Industry in South Africa and Africa.
Education
Masters - MCom (Informatics)
University of Pretoria
South Africa04-2006
Skills
- Attention to detail
- Data analysis
- Critical thinking
- Client communication
- Client management
- Multitasking and organization
- Project planning
- Multitasking
- Excellent communication
- Analytical thinking
- Quantitative skills
- Written communication
- SPSS
Languages
Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Afrikaans
Intermediate (B1)
Timeline
Freelancer
Self-employed
10.2022 - Current
Survey Research Manager
Accenture
02.2006 - 11.2021
Strategic Survey Researcher
South African Tourism
07.2004 - 11.2005
Data Analyst
Trans Union DSS (Decision Support Services)
01.2002 - 06.2004
Masters - MCom (Informatics)
University of Pretoria
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