Micaela Cruz

My position in the company is equivalent to a Senior Assistant Store Manager, for personal reasons our Store manager can only work 3 days a week.

Some of my tasks are;

• Analyzing sales data to identify trends and make informed decisions for improving overall store performance.
• Provided in budgeting processes, helping maintain financial stability for the business.
• Collaborated to develop marketing initiatives that drove traffic and increased brand awareness. Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Delivered consistent sales growth by identifying opportunities for promotions and cross-selling products to customers.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
• Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.

• Enhanced team productivity by implementing strategic planning and resource allocation.
• Led department meetings to align goals and improve collaboration.
• Improved customer satisfaction by streamlining service processes.
• Optimized inventory management for reducing waste and improving stock levels.
• Analyzed sales data to identify trends and drive strategic decision-making.
• Collaborated with cross-functional teams to launch new initiatives.
• Managed budget allocation to support department goals and initiatives.
• Led performance reviews to develop staff and identify areas for improvement.
• Oversaw inventory management processes, maintaining optimal stock levels while minimizing waste and losses due to shrinkage or obsolescence.
• Optimized scheduling practices to ensure adequate staffing during peak business hours without sacrificing employee satisfaction or budgetary constraints.
• Advised upper management on key decisions based on thorough analysis of sales trends, market conditions, and competitor activities.
• Contributed to the creation of long-term strategic plans that aligned with the company''s overall vision and goals.

I covered the position of Store manager for a bit longer than 3 months at the end of my time in the company during my time in the company as a department manager and store manager I worked on improving the following points:

• Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
• Increased sales with effective promotional strategies and customer engagement.
• Coordinated with suppliers to maintain optimal product availability.
• Enhanced store appearance and customer experience by revamping layout.
• Analyzed sales data for identifying trends and adjusting marketing approaches.
• Resolved customer complaints to enhance satisfaction and loyalty.
• Organized training sessions for staff to improve skills and knowledge.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Analyzed sales data to identify trends and adjust inventory accordingly, preventing stockouts of popular items.
• Approved regular payroll submissions for employees.
• Conducted market research to better understand local consumer base, tailoring store offerings to meet their needs.
• Improved efficiency and accuracy of inventory management by implementing new stock control system.

I worked in Bershka and Stradivarius, when I started in the company they had just implemented a system called 25, as I was the only one who spoke Spanish and English I was the first to learn how it worked and train the rest of the team, this system is used to do control check. I was also in charge of managing shipments of over stock after sales back to the main stockroom in Spain.

• Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
• Processed transactions accurately while maintaining a high level of customer service.
• Increased sales by building strong customer relationships and providing excellent service.
• Helped customers locate products and checked store system for merchandise at other sites.
• Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.

I worked for the company while I was studying my degree at University, without a doubt from my experience as a visual merchandiser I learnt the importance of attention to detail and how to take the right commercial decisions.

• Worked with store managers to implement new displays, promotions and store layout changes.
• Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
• Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
• Developed planograms based on best-selling products, optimizing merchandise visibility and accessibility for shoppers.
• Coordinated with suppliers to secure timely delivery of display materials, ensuring promotional campaigns launched as scheduled.
• Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.