Micaela Bellati

I help brands bring their ideas to life by creating and managing visual content that not only looks great, but also meets strategic goals and strict deadlines. My focus is on building consistency across platforms, ensuring every piece strengthens the brand identity.

• Project and Creative Management: Leading projects end-to-end, aligning teams and stakeholders, and ensuring on-time, high-quality delivery.
• Art Direction & Strategy: developing concepts, storytelling, and visual strategies that connect with audiences, and drive impact.
• Content Creation and Branding: Overseeing design, illustration, and video production (2D animation, motion graphics) for social media, YouTube, e-commerce, and corporate communication.
• Corporate communication: designing and adapting presentations and materials that deliver clarity and strengthen internal and external communication. Working Freelance for Montblanc since 2022.
• Delivered high-quality multimedia projects for clients, resulting in repeat business and positive feedback

• Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
• Managed and mentored an internal team of developers and digital designers, including freelancers.
• Led web and branding projects with a strong focus on gender perspective, inclusion, sustainability, and positive impact communication. Managed timelines, coordinated cross-functional teams, and ensured brand consistency across deliverables.
• Directed creative and web projects for clients, including PPG, Publicitarias, and Niñas No Madres, from briefing to final delivery.
• Oversaw campaign and project management, aligning stakeholders, defining workflows, and ensuring deadlines were met without compromising quality.
• Co-created and managed the Sustainability & Accessible Web Design Guide, establishing best practices for inclusive and environmentally responsible digital design.
• Balanced, hands-on creative direction with project leadership, ensuring both strategic alignment and impactful results.

• Elevated brand awareness by creating visually striking marketing materials for social media and digital campaigns.
• Collaborated with cross-functional teams to ensure cohesive visual storytelling in online products (UX/UI).
• Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
• Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
• Developed memorable event branding materials, contributing to successful trade shows and event experiences.
• Increased customer engagement through the development of eye-catching social media graphics and ad campaigns.

• Work for the communication of Comafi Chicas, and developed the Look & Feel of the brand.
• Created engaging and eye-catching graphics that were used in online ads and in social media campaigns. Also, I made a full-page advert in 'Oh Lala' magazine in December 2017.
• Provided clients with print and online advertising solutions for brand awareness, promotional product sales and special events.

• Web, video, and graphic works.
• Assisted with the production of video archives for events and TV programs.
• Assisted the head designer of the corporate magazine.