Mercedes Abajo Pérez

Cosmetic specialist with a pharmaceutical background and a strong track record in end-to-end product development, innovation, and project planning within the beauty industry. My experience in R&D, product development, clinical studies, and business development provides a solid foundation for launching effective, science-backed cosmetic products. I bring a results-driven, business-oriented mindset, blending strategic thinking with hands-on execution in fast-paced environments. Thanks to my proactive approach and cross-functional collaboration, I help coordinate multidisciplinary teams to achieve impactful results. I've successfully led go-to-market strategy efforts, ensuring timely and aligned product launches. Naturally curious and committed to continuous growth, I actively explore emerging trends, technologies, and consumer insights to drive meaningful and relevant innovation in every project I lead.