MELISSA LOBATO MOURA
Madrid
Summary
With over a decade of hands-on experience in Communication and Marketing, my expertise lies in strategic thinking and account managing. I excel in building strong customer relationships and delivering measurable results. I am adept at juggling multiple projects and excelling under pressure. My dedication to achieving goals, attention to detail, and positive attitude have consistently set me apart.
Overview
10
10
years of professional experience
Work History
Communications Coordinator
Impar
Rio De Janeiro
10.2023 - Current
- Led a high-performing team to effectively execute marketing campaigns, while ensuring the delivery of top-quality products and services in coordination with internal departments.
- Fostered strong client relationships through effective communication and strategic reporting of results.
- Developed and implemented impactful digital communication campaigns focused on enhancing business success.
Marketing Analyst
Grupo Globo
Rio De Janeiro
01.2021 - 07.2023
- Designed, developed and executed multiplatform custom content for brands, focusing on storytelling, audience engagement and performance.
- Managed brief-to-delivery strategic creative content for several B2B tier 1 clients in #1 reality show in Brazil with regular positive reviews, aligning expectations and execution.
- Fostered strong relationships with external and internal stakeholders - daily interface with artistic and production directors, suppliers, digital and legal teams to ensure cohesive integrate
Communications Analyst
multiplatformGloboGrupoImpar
Rio De Janeiro
12.2018 - 12.2020
- Assisted Vale S.A. Communications team and oversaw the relationship with the clients.
- Planned and created strategic content for websites, based on UX and SEO
- Implemented effective communication strategies to support digital transformation.
- Coordinated strategic planning and content creation for the company's official channels online and offline (Intranet, newsletter, corporate TV and journal, manager's bulletin).
Communication Analyst
Ogilvy
Rio De Janeiro
05.2019 - 12.2019
- Assisted Vale S.A. Communications team and oversaw the relationship with the clients.
- Designed solutions linked to communication needs to support digital transformation.
- Coordinated strategic planning and content creation for the company's website.
Communication Analyst
Publicis Groupe Brasil
Rio De Janeiro
07.2015 - 09.2016
- Managed Vale S.A. account as the primary liaison between the agency and client.
- Planned and developed innovative digital strategies for both internal and external audiences.
- Reformulated Vale's Intranet content and sitemap, resulting in winning the 2017 Latin American Excellence Awards in Online Platform category.
Digital Media Analyst
Vale S.A
Rio De Janeiro
01.2014 - 06.2015
- Assisted in strategic planning for digital campaigns globally.
- Ensured alignment and consistency in messaging for Communication teams across different geographies through training and support.
Education
Master of Science - Marketing And Digital Media
ESCP Europe Business School
Madrid12-2017
Bachelor of Arts - Communication Studies
Federal University of Rio De Janeiro (UFRJ)
Rio De Janeiro07-2015
Skills
- Account Management
- Marketing Strategy
- Digital Marketing
- Branded Content
- Strategy Thinking
- Consumer Insights
- Internal Communications
- Client Relationship Management
Languages
Portuguese
First Language
English
Proficient (C2)
C2
Spanish
Advanced (C1)
C1
French
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Communications Coordinator
Impar
10.2023 - Current
Marketing Analyst
Grupo Globo
01.2021 - 07.2023
Communication Analyst
Ogilvy
05.2019 - 12.2019
Communications Analyst
multiplatformGloboGrupoImpar
12.2018 - 12.2020
Communication Analyst
Publicis Groupe Brasil
07.2015 - 09.2016
Digital Media Analyst
Vale S.A
01.2014 - 06.2015
Master of Science - Marketing And Digital Media
ESCP Europe Business School
Bachelor of Arts - Communication Studies
Federal University of Rio De Janeiro (UFRJ)
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