Mª DEL MAR MASDEVALL
L'Ametlla del V.
Summary
Dynamic Sales Manager with over 20 years of experience in the pharmaceutical and medical device sectors, specializing in sales management and strategic account development. Proven ability to enhance client relationships while executing effective business strategies that drive growth and profitability. Recognized for exceptional business acumen, successfully identifying profitable opportunities and fostering strong partnerships that yield significant channel growth. Committed to leveraging analytical skills and a customer-oriented approach to achieve outstanding results in competitive markets.
Overview
19
19
years of professional experience
Work History
Commercial Executive
CMR Surgical
Barcelona
08.2022 - 12.2024
- Commercial Executive in soft tissue robotic surgery, consolidating the market presence in Catalonia, and the Balearic Islands.
Innovation promoter in the surgical sector, responsible for the first sale of the Versius robot in Spain in 2024. - Developed a strategy to increase market share and expand the customer base.
Sales Specialist
Stryker Iberia
Barcelona
06.2006 - 08.2022
- Oversaw sales operations for surgical equipment and vision platforms.
- Handled a significant sales volume of €1.1 million within the surgical equipment sector.
- Directed equipment project execution for new surgical block at Vall d’Hebron Hospital in 2010.
- Installed medical equipment for Quiron Hospital in 2007, including stretchers and systems specialized in various medical fields.
- Conducted training sessions for new sales recruits.
- Demonstrated the functionality and benefits of new products in operating rooms.
Education
Project Team Leadership Program - Business Management
EADA Business School
Barcelona03.2022
Key Account Management - Business Management
EADA Business School
Barcelona01-2021
Master Executive Assistant - Executive
Instituto De Secretariado Europeo
Barcelona01.1988
Skills
- Goal-oriented
- Business Strategy Evaluation
- Development and management of key accounts
- Market prospecting and development
- C-Suite Negotiation
- Engagement with Interested Parties
- Building Customer Loyalty
- Pricing strategy
Accomplishments
- Golden Club Award in 2021 (Budget Achievement 8 consecutive years)
- Bronze Club Award in 2020 (Budget Achievement 3 consecutive years)
- Silver Club Award (Budget Achievement, 5 consecutive years) in 2017
Leadership And Volunteer Experience
- Site Representative Iberia in SWN (Stryker Women Network), 02/01/21, 08/01/22, SWN is an Employee Resource Group about Diversity, Equity and Inclusion, In February 2022, I created a new structure in Iberia to work in a more organized and efficient way, managing a team of 18 people.
- Virtual Facilitator Community, 03/01/21, 08/01/22, Certified as a facilitator for delivering virtual training. The purpose of this community is to share resources and best practices for virtual learning.
Languages
Spanish and Catalan
First Language
English
Upper Intermediate (B2)
B2
French
Advanced (C1)
C1
Timeline
Commercial Executive
CMR Surgical
08.2022 - 12.2024
Sales Specialist
Stryker Iberia
06.2006 - 08.2022
Project Team Leadership Program - Business Management
EADA Business School
Key Account Management - Business Management
EADA Business School
Master Executive Assistant - Executive
Instituto De Secretariado Europeo
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