Miguel Cordero
Summary
Results-driven Loyalty and CRM professional with extensive expertise in Analytics and Big Data, utilizing data to fuel strategic decision-making and drive business growth.
Proven track record as a BI and CRM consultant leading high-impact projects for major clients using technologies such as Microsoft AS, MicroStrategy, Salesforce and Adobe.
Transitioning to leadership roles in Loyalty & CRM, I have successfully developed and executed data-driven strategies to enhance customer insights, personalize offerings, and maximize engagement. My expertise in transforming data into actionable intelligence has consistently contributed to increased customer retention, revenue growth, and overall business success.
Overview
20
20
years of professional experience
Work History
Loyalty & CRM Manager
British Petroleum
01.2024 - Current
- Responsible for leading the Loyalty program and CRM activities in the Spanish market
- Lead the execution and implementation of the future Loyalty strategy framework in the region in close collaboration with the European & Global teams
Global B2C CRM Advisor
British Petroleum
01.2021 - 01.2024
- Responsible for CRM Strategy definition across BP markets and business understanding current and future customer's behaviors based on data
European Senior CRM Advisor
British Petroleum
02.2017 - 01.2021
- Lead of B2C CRM and Analytics agendas for markets under scope (Spain, Portugal, Netherlands, and Turkey) in close cooperation with the Loyalty Advisors and in-country Marketing Teams
Iberia CRM Coordinator & Mobile Specialist
British Petroleum
04.2014 - 02.2017
- Responsible for implementation of CRM contact plan & marketing tactics in Iberia countries coordinating and executing the plan close with main stakeholders
CRM Marketing Manager
Aegon Insurances
04.2010 - 04.2014
- Spain CRM Manager leading implementation of direct marketing and dealers' campaigns base on customer behaviors data
CRM and Reporting Functional Manager
PSA
06.2009 - 04.2010
- Lead definition and implementation of CRM & Reporting tools across 11 countries in cooperation with an international team (Spain-France-Argentina)
BI & CRM Senior Consultant
Business & Decision
09.2007 - 06.2009
- Senior Consultant participating in different projects in Spain and France always looking for the best solution attending client needs
- Tools: Business Objects, Hyperion Planning, MicroStrategy, Analysis Services, ODI
- Clients: British American Tobacco, Panrico, Europastry, Leroy Merlin ..
CRM Campaigns Consultant
Apara
01.2007 - 06.2007
- BI and CRM Consultant Manager at Telefonica Mobiles, ensuring the right customer targets selection, promotion set up, reporting and analysis
Business Intelligence Consultant
Sopra Group
09.2005 - 12.2006
- BI Consultant delivering the best solutions for clients through BI tools as MicroStrategy, MS Services, Business Objects..
- Clients: CASINO, SFR, Airbus
Education
PROFESSIONAL ENGLISH MASTER -
Vaughan School
Madrid, Spain07.2019
MASTER EXECUTIVE BIG DATA Y ANALYTICS -
Madrid School of Marketing
Madrid, Spain07.2016
COMMERCIAL MANAGEMENT AND MARKETING -
IMF Business School
Madrid, Spain03.2013
ORACLE Master-Course. - PL / SQL, Oracle Forms and Oracle Reports
Forintel
Madrid, Spain04.2012
SENIOR TECHNICIAN IN COMPUTER APPLICATIONS -
Juan De La Cierva Institute
Madrid, Spain06.2005
FRENCH TEACHER DEGREE -
University of Salamanca
Salamanca, Spain06.2002
Skills
- CRM Strategy
- Loyalty program management
- Data Analysis Expertise
- Campaign management
- Customer Insight Analysis
- Cross-Selling Approach Development
- Omnichannel Campaign Management
- Marketing Process Automation
- Sales Funnel Development
- Digital marketing
- E-Newsletter Strategy Development
- B2C/B2B
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Advanced (C1)
C1
Timeline
Loyalty & CRM Manager
British Petroleum
01.2024 - Current
Global B2C CRM Advisor
British Petroleum
01.2021 - 01.2024
European Senior CRM Advisor
British Petroleum
02.2017 - 01.2021
Iberia CRM Coordinator & Mobile Specialist
British Petroleum
04.2014 - 02.2017
CRM Marketing Manager
Aegon Insurances
04.2010 - 04.2014
CRM and Reporting Functional Manager
PSA
06.2009 - 04.2010
BI & CRM Senior Consultant
Business & Decision
09.2007 - 06.2009
CRM Campaigns Consultant
Apara
01.2007 - 06.2007
Business Intelligence Consultant
Sopra Group
09.2005 - 12.2006
PROFESSIONAL ENGLISH MASTER -
Vaughan School
MASTER EXECUTIVE BIG DATA Y ANALYTICS -
Madrid School of Marketing
COMMERCIAL MANAGEMENT AND MARKETING -
IMF Business School
ORACLE Master-Course. - PL / SQL, Oracle Forms and Oracle Reports
Forintel
SENIOR TECHNICIAN IN COMPUTER APPLICATIONS -
Juan De La Cierva Institute
FRENCH TEACHER DEGREE -
University of Salamanca
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