Maxime Barrière
Barcelona
Summary
- Digital Marketing and Google Ads Specialist with expertise in account management, client consulting, and e-commerce marketing.
- Advised diverse advertisers and Google Partner agencies on Google Ads strategy and campaign performance.
- Supported e-commerce and lead generation initiatives across french and international markets.
Overview
4
4
Languages
1
1
Certification
12
12
years of professional experience
Work History
GOOGLE ADS ACCOUNT STRATEGIST — AGENCIES PROGRAM
Teleperformance (on the behalf of Google)
Barcelona, Spain
02.2025 - Current
- Manage a quarterly-assigned portfolio of advertisers and Google Partner agencies, acting as a strategic point of contact for Google Ads performance, optimisation and account development.
- Analyze campaign and account performance to identify growth opportunities, optimization levers and strategic gaps.
- Conduct regular calls and account reviews with agencies and direct advertisers to analyze performance, identify issues and present actionable recommendations.
- Advise agencies and direct advertisers across Search, Performance Max, Demand gen and YouTube with media budgets of up to €30K/month.
- Work approximately 70% with agencies and 30% with direct advertisers.
GOOGLE CAMPAIGN IMPLEMENTATION SPECIALIST
Cognizant Technology Solutions
Lisbon, Portugal
01.2022 - 01.2024
- Managed the implementation of Google Ads campaigns for major advertisers and agencies including Procter & Gamble, Havas, Publicis, Nestlé, Peugeot, Citroën and Crédit Agricole.
- Managed large-scale campaign implementations, optimising audience segmentation, keyword selection, asset creation, and geographic targeting for enhanced campaign effectiveness.
- Collaborated directly with Google Account Managers and clients throughout the implementation process to ensure successful campaign launches.
- Developed hands-on expertise across different campaign structures, targeting strategies and Google Ads solutions.
- Key expertise: Google Ads · Google Ads Editor
Support Assistant
Twenga Solutions
Paris, France
01.2015 - 06.2017
- Managed and optimized e-commerce campaigns across Google Ads, Google Shopping and affiliate marketing campaigns.
- Collaborated with clients to identify objectives, delivering targeted campaign and account support that aligned with their needs.
- Managed portfolio of B2B and B2C clients, enhancing customer satisfaction and retention through tailored support.
Education
Master of Business Administration - Business School / Sports industry
EDC Paris — Sports Management School
Paris, France01-2016
Bachelor of Business Administration - Bachelor's Degree — Economics
Université Paris 8 — IEE | Paris, France
Paris, France01-2013
Skills
- Google Ads : Search Performance Max & Shopping Demand Gen YouTube
- Client relationship management
- Campaign optimization
- Performance analysis
- Growth Strategy
- Digital marketing strategy
- Google Ads Editor
Languages
French
First Language
English
Proficient
C2
Spanish
Upper Intermediate
B2
Portuguese
Upper Intermediate
B2
Certification
- Google Ads Certifications
Hobbies and interests
- Sports
- Litterature
- Music
Timeline
GOOGLE ADS ACCOUNT STRATEGIST — AGENCIES PROGRAM
Teleperformance (on the behalf of Google)
02.2025 - Current
GOOGLE CAMPAIGN IMPLEMENTATION SPECIALIST
Cognizant Technology Solutions
01.2022 - 01.2024
Support Assistant
Twenga Solutions
01.2015 - 06.2017
Master of Business Administration - Business School / Sports industry
EDC Paris — Sports Management School
Bachelor of Business Administration - Bachelor's Degree — Economics
Université Paris 8 — IEE | Paris, France