Summary
Overview
Work History
Education
Skills
Languages
Hobbies
Timeline
SoftwareEngineer
Maryuri Hernandez

Maryuri Hernandez

Product Manager
Girona,GI

Summary

I'm a product-focused marketer with a background in customer experience, e-commerce, and tech startups. I’ve helped bring new features to life from idea to launch — including a tool that lets users create their own walking challenges, which even rolled out to Royal Caribbean’s staff. I’m at my best when I’m connecting the dots between user needs, business goals, and team execution. Whether it’s building a roadmap, writing stories, or collaborating across teams, I like making things that are useful, clear, and actually get used.

Overview

6
6
years of professional experience

Work History

Product Manger

Appex Inc.
Boston , MA
09.2024 - 03.2025
  • Translated user needs into clear user stories, specifications, and feature requirements to align cross-functional teams and drive execution.
  • Prioritized the product roadmap to meet strategic goals, improve KPIs, and deliver features on time.
  • Launched key features, including Create a Game — empowering users to design and share custom walking fitness challenges with friends and family.
  • Led a strategic partnership with Royal Caribbean International, enabling their staff to use Create a Game for internal wellness and engagement initiatives.
  • Collaborated with engineering, design, and marketing teams to oversee project planning and ensure smooth rollouts.
  • Analyzed sales performance, user feedback, and market trends to inform product strategy in weekly planning sessions.

Junior Product Manager

Appex Inc.
11.2023 - 01.2024
  • Worked in a product pod environment consisting of product developers, design teams, software personnel, and quality assurance testers.
  • Created requirements and wireframes for functional improvements to portfolio app, placing specific emphasis on 2 Google Health integration and secure payment processes, from concept to consumer.
  • Partnered with project team members to identify and quickly address problems.
  • Established and enforced project timelines and deadlines.
  • Communicated project updates to stakeholders at all levels.
  • Wrote, updated, and maintained project documentation.

Marketing Associate

Appex Inc
03.2023 - 01.2024
  • Collaborated closely with Engineering team to migrate a portfolio app to a different Customer Engagement Platform. Mapped out the required customer data for migration, planned out the required email campaigns, and spearheaded the process of IP warming following the app migration
  • Prepared copy and built campaigns for in-app, push notifications, ad-hoc, recurring, and on-event email campaigns, as well as App Store In-App events.
  • Optimized email campaigns to increase open and click-through rates.
  • Continually maintained and improved company's reputation with ESPs.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Tracked key performance indicators to measure success of campaigns.
  • Created customized marketing materials to increase product awareness.
  • Grew the company's influencer program by 125% and successfully managed all influencer relationships, leading to significant new user acquisitions.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.

Head of Email Marketing

Tragos Games LLC
10.2019 - 03.2023
    • Applied effective time management techniques to meet tight deadlines.
    • Demonstrated leadership skills in managing projects from concept to completion.
    • Acted as a team leader in group projects, delegating tasks and providing feedback.
    • Developed strong communication and organizational skills through working on group projects.
    • Designed targeted email marketing campaigns to reach desired audience.
    • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
    • Understood and managed email marketing programs from technical point of view.
    • Oversaw ongoing operations and development of company media and email marketing strategy.
    • Monitored internet traffic and strategically managed email marketing campaigns to facilitate new sales on Shopify.
    • Wrote copy for social media posts, promotional emails, and other marketing collateral.
    • Made cold calls and created email lists for wholesale campaigns.
    • Wrote content for the entire shop's website on Shopify from landing pages, product descriptions, product releases, blogs, newsletters, privacy policies, etc.
    • Implemented segmentation and behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives.
    • Built customer journeys across focused on email and SMS.
    • Assisted in the idea generation and creation of new game expansion packs, including a fully Spanish pack.
    • Translated all of the company's tabletop games from English to Spanish.

Head of Customer Support

Tragos Games LLC
07.2019 - 01.2021
  • Provided excellent customer service by efficiently resolving issues and responding to inquiries.
  • Managed customer service effectiveness by monitoring performance and assessing metrics.
  • Conducted surveys to determine customer opinion of products and services.
  • Devised recommendations to streamline and simplify customer support system and improve response time.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Assisted in recruiting, hiring and training of team members.
  • Utilized crisis management techniques to offer corrective solutions and maximize customer satisfaction.
  • Offered free products or services to pacify irate or unsatisfied customers.
  • Built a customer support chatbot on Intercom with intricate multiple layers of responses tailored to clients' queries.
  • Wrote the company's FAQ.

School Psychologist

IES Francisco Y Valiente
10.2018 - 02.2019
  • Collaborated with educators, school administrators and external professionals in development of Individualized Education Plans (IEPs).
  • Met with students to conduct individual assessments and determine academic and mental health needs.
  • Utilized formal and established testing protocols to evaluate educational, emotional and behavioral needs of students.
  • Provided crisis intervention in response to emergencies, employing existing trust, and rapport to deescalate situations.

Education

Master of Science - Clinical Psychology

Instituto Superior De Estudios Psicológicos
Barcelona, Spain
09.2019

Bachelor of Arts - Psychology

Catholic University of Honduras
San Pedro Sula, Honduras
05.2016

High School Diploma -

Hialeah Gardens Senior High School
Hialeah Gardens, Florida
06.2011

Skills

  • Project management
  • Sprint Planning
  • Product Lifecycle Management
  • CS Platforms : Intercom, Zendesk
  • CRM : Braze, Klaviyo, Mailchimp, HubSpot
  • Deliverability : Google Postmaster, Google Analytics
  • Design & Web Publishing: Miro, Figma, Shopify, Basics of HTML and Python
  • Product: App Store Connect, TestFlight, Google Developer Console, Notion
  • Project Management: Linea, Airtable, Click Up, Trello, Google Workspace, Slack, Teams, Microsoft 365 apps
  • Ads: Google Ads, Meta Business Suite

Languages

English, Spanish
Native language
Catalan
Intermediate (B1)

Hobbies

Outside of my professional life, I have a passion for swimming, traveling, and immersing myself in nature. Whether I’m exploring new destinations, enjoying the tranquility of the outdoors, or spending time with animals, these activities make me feel alive and recharged :)

Timeline

Product Manger

Appex Inc.
09.2024 - 03.2025

Junior Product Manager

Appex Inc.
11.2023 - 01.2024

Marketing Associate

Appex Inc
03.2023 - 01.2024

Head of Email Marketing

Tragos Games LLC
10.2019 - 03.2023

Head of Customer Support

Tragos Games LLC
07.2019 - 01.2021

School Psychologist

IES Francisco Y Valiente
10.2018 - 02.2019

Master of Science - Clinical Psychology

Instituto Superior De Estudios Psicológicos

Bachelor of Arts - Psychology

Catholic University of Honduras

High School Diploma -

Hialeah Gardens Senior High School

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