Marawan Mansour
Valencia
Summary
An experienced media buyer who focuses on understanding and optimizing funnel performance. Developed strategies for delivering the right ads to the right person at the right time during the purchase conversion funnel.
Over $5 million spent in 2023 on DTC brands in the US, scaled accounts on Facebook and TikTok on average 5 ROAS, and primarily used solid creative roadmaps to identify the right angle and messaging.
Excellent experience with A/B testing, scaling and optimizing ads across multiple social media platforms. Using conversion-optimized strategies on Meta, Instagram, Tiktok, Snap, and Pinterest, I help clients in e-Commerce drive growth and increase ROI.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Paid Media Buyer
Structured Agency
2022.10 - Current
- Managed to scale businesses over 8 figures on both FB and TikTok
- Developed creative briefs for creative performance testing and scaling with our creative team
- Planned and structured strategies for various E-commerce clients based on their goals
- Generated $1.5m in sales during Q4 for E-Commerce clients
Senior Paid Media Buyer
Top Growth Marketing
2021.05 - 2021.05
- Expertise with paid social ads across Meta, TikTok, and Snap
- Planned and Structured strategy for various E-commerce clients based on their goals
- Scaled brands post iOS 14 with positive results and metrics
- Managed the creation of large keyword lists for PPC and optimized it to boost the performance for Google
- Performed in-depth competitor reviews to check competitor activities with ad placement, placement bids and landing pages
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Determined costs for media campaigns and delivered this information in reports to clients.
- In collaboration with our creative team, created visuals that are in line with our funnel and provided them with a brief
- Generated $1m in sales during 2021 for E-Commerce clients
PPC Manager
Setters Group
2020.05 - 2021.05
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed paid client ads for use on diverse social media platforms, achieving average of 100000 users per ad.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Developed ROI-driven online and social media strategies.
Social Media Manager(Contract)
Darahem
2020.05 - 2020.08
- Boosted brand awareness by establishing strong web and social media presence.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Planned and instituted social media marketing plan for Darahem.
- Used Google Analytics and Hootsuite to track consumer engagement and draw conclusions about user data.
Education
BBA - Public Relations And Organizational Communication
Turiba University
LATVIAEcommerce Marketing Mini Degree - Ecommerce Marketing
CXL Institute
Texas09.2022
American Diploma - SAT
Egyptian American School
Alexandria2012
Skills
- Meta, TikTok, Pinterest and Snap Ads Management
- Well versed in writing creative briefs/roadmaps based on business strategies and funnels
- Expert in creating target personas based on clients' businesses
- Experienced in creating strategy that drives growth and increases ROI for clients
- Research and creation of audiences on all social media platforms
- Managing websites (Shopify and Wordpress) and setting up Facebook pixels (with AEM, Conversion API, and Google Analytics)
Certification
- Facebook Digital Marketing Associate (BluePrint)
- Google AdWords Certification
- Google Analytics Certification
- Tiktok ads academy - Ads Manager 101
- HubSpot Content Marketing Certified
- Hubspot Social Media Certified
- Google Digital Garage ( Fundamentals of Digital Marketing)
- Introduction to Search Engine Optimization (UC DAVIS by Coursera)
Timeline
Senior Paid Media Buyer
Structured Agency
2022.10 - Current
Senior Paid Media Buyer
Top Growth Marketing
2021.05 - 2021.05
PPC Manager
Setters Group
2020.05 - 2021.05
Social Media Manager(Contract)
Darahem
2020.05 - 2020.08
BBA - Public Relations And Organizational Communication
Turiba University
Ecommerce Marketing Mini Degree - Ecommerce Marketing
CXL Institute
American Diploma - SAT
Egyptian American School
- Facebook Digital Marketing Associate (BluePrint)
- Google AdWords Certification
- Google Analytics Certification
- Tiktok ads academy - Ads Manager 101
- HubSpot Content Marketing Certified
- Hubspot Social Media Certified
- Google Digital Garage ( Fundamentals of Digital Marketing)
- Introduction to Search Engine Optimization (UC DAVIS by Coursera)
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