Marta Rodriguez Sanchez De Lamadrid

• Development and Implementation of the Digital Performance Communications and Marketing Strategic Plan;
• Manage online activity with regard to traffic acquisition, sales, conversion, testing and reporting;
• Develop the content calendar and oversee website uploads and landing page development;
• Ensure analysis of stocks and product sales;
• Develop exclusive online campaigns;
• Selection of products to highlight in the company's digital communications (newsletters, website, paid media, etc.);
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction;
• Incorporated e-commerce objectives in social media platform management;
• Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX;
• Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers;
• Lead the relations and performance at marketplaces and online retailers like Zalando orAmazon (Vendor and Seller);

Coolet is a newborn fashion brand based in Lisbon focus on women fashion. www.shopcoolet.com

• In coordination with the founder create and implement brand strategy and content creator for social media and daily manage of social media accounts (IG, FB and Pinterest);
• Ecommerce responsible: backoffice, managing products, descriptions, images, and web design (shopify);
• Responsible for create and developed email marketing strategy in order to increase visits and sales (shopify);
• Collaborate at creation of new collections (new products and design), campaigns and shootings;
• Responsible for the digital ADS: create, implementing and tracking the results at IG + FB + GOOGLE.

Digital & New Business Project Manager

• Responsible for the creation of a new business model for the company (online sales) as well as the designing and implementation of all business process (market prospection, negotiation with suppliers, pricing, website creation, packaging, etc.); shop.lamadrid.es and lamadrid.es
• Responsible for the new branding of the company; Develop with creative agency both two (new websites and ecommerce and new brand image);
• Responsible for the Marketing, Communication & Ecommerce (Shopify) strategy of both brands.
• Developed all the project in 10 month executing an managing teams in order to create all the brand concept, product development, prices, marketing and sales strategy.

Brand Manager of ABC Andalucía and digital websites (BulevarSur, Gurmé, Al final de la Palmera, Orgullo de Nérvion, Sevilla Solidária)

• Creation, develop and execution of digital marketing plans for the vertical portals of ABC;
• Budget control and forecast during the execution of the Marketing plan;
• Development of communication campaigns: preparation of briefings, coordination and monitoring the creative process (agency) as well as planning the investment on digital advertising;
• Responsible for implementing strategies and negotiate partnerships in order to create new leads (new subscriptions/users) of the Newspaper;
• In coordination with the Events team, organization of Company events (award events, protocol events, brand activation, sports events): event planning, preparation of materials, manage suppliers, contracting and monitoring all needs for the correct execution of the event;
• Manage all ABC Andalucía sponsorship (Teatro Maestranza, SICAB, Maratona de Sevilla, Carrera de la mujer, etc.).

Directly reporting to the General Manager

• Creation, development and implementation of online/offline communication strategies with the support of an external media agency aiming to increase notoriety of the brands in the Dermocosmetic national market as well as supporting the launch of Company’s new brands/products in the market;
• Follow up and optimization of the annual company investments in media (500kEur/year) during the execution of the marketing plan targeting efficiency on the investments made;
• Coordinating the production of creative material with the internal design team;
• Managing with the external PR agency brand activation: Media contacts, press releases, presskits (media/journalists, influencers and celebrities);
• Daily coordination with the Community Manager of the brand Social Medial content;
• First time implementation of Company Social Responsibility (CSR) strategy and activation with Non-Governmental Institutions such as Plant for the Planet, Acción contra el hambre y Fundación Stampa.
• Responsible for all the promo events of the Company - Congresses (INFARMA), Beauty Events (VOGUE, MUJER HOY, TELVA) and internal events.
• Monitoring industry trends with Market Research tools (IQVIA);
• Research of new influential profiles, leverage existing media relationships and cultivate new ones;
• Analyze PR results and clipping on a monthly basis.

Directly reporting to the Marketing Manager

• Support the marketing team with planning, implementing, and monitoring marketing campaigns of seven brands;
• Assist with the production of marketing materials and collateral (responsible for point of sales promotion materials El Corte Ingles - in collaboration with the internal Design Department and external agencies).