Marta REAL PARRA
Las Rozas de Madrid
Summary
Accomplished and customer-oriented Senior Account Manager with over 15 years of extensive experience in the software industry, specializing in cloud-based solutions (SaaS, CPaaS, CCaaS, chatbots/voicebots, marketing automation and AI). Demonstrated expertise in leveraging applications to significantly improve customer experience and satisfaction. Adept at nurturing long-term client relationships, understanding complex business needs, and delivering tailored solutions that drive success and growth. Proven track record of consistently exceeding sales targets and objectives through strategic account management. Passionate about driving innovation and efficiency for clients in a rapidly evolving digital landscape.
Overview
13
13
years of professional experience
Work History
Senior Account Manager Europe
BICS
10.2022 - Current
- Developed and drove sales strategies for Cloud Communications, SaaS, CPaaS, anti-fraud SMS/Voice and IA solutions with the account base in the Europe region.
- Expanded market share by identifying new business opportunities in verticals such as Travel & Hospitality, Retail & Ecommerce, Banking & Finance Logistics & Transportation and Healthcare, qualify and close deals.
- Work closely with engineering and technical teams (Pre-sales, CSM, SDM and PM) on project scope.
- Supported implementation ongoing and supportive contact with clients, ensuring a smoothly transition from onboarding to post-implementation.
- Leveraged industry knowledge to provide expert guidance on pricing and solution offerings for clients' specific needs.
- Collaboration in the Go-to-Market strategy for CPaaS solution in the Spanish market.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Educated clients on new solutions to increase customer engagement with brand.
Account Manager Iberia
Sinch
10.2020 - 09.2022
- Solution-selling approach over the lifecycle to drive company growth in SaaS, CPaaS, chatbots/voicebots, IA solutions, maintain pipeline and exceed targets.
- Implemented strategies to increase revenue from existing accounts in different verticals such as Retail & Ecommerce, Banking & Finance, Travel & Hospitality and Logistics & Transportation through upselling and cross-selling initiatives.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Streamlined internal processes (accounting, billing and service delivery) for better efficiency in account management tasks.
- Met with customers to gain trust and confidence, demonstrating compelling, persuasive and tailor solutions.
- Negotiated prices, terms of sales and service agreements.
Head of Sales and Marketing
Web2Web Innovation
01.2019 - 09.2020
- Led cross-functional teams to drive successful software solutions (SaaS, marketing automation, CRM and chatbots) and expand market share.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Streamlined internal processes, enhancing efficiency within the sales and marketing departments.
- Built a high-performing sales team through strategic recruitment, training, and mentorship initiatives.
- Collaborated closely with executive leadership to develop long-term strategic plans for sustained business growth.
- Analyzed market trends and competitive landscape to identify new opportunities for growth and expansion.
Corporate Account Manager Iberia
RS Components
09.2017 - 07.2019
- Coordinated full sales lifecycle from proposal development to closings and follow-up with large companies located in Spain.
- Collaborated with cross-functional teams to develop and implement account management strategies for optimal results.
- Contributed to event marketing, sales and brand promotion.
- Recorded accurate and efficient records in customer database via Salesforce.
- Achieved or exceeded company-defined sales quotas.
- Built relationships with customers and community to promote long term business growth.
Sales Development Representative
MathWorks
09.2010 - 06.2017
- Identified, developed and advanced all complex sales opportunities in a variety of segments such as Aerospace, Industrial Automation, Renewable energy, Banking, Finance services, Biopharma, Government and Universities for selling software licenses on premises and in the cloud.
- Worked closely with Application Engineers team to develop tailored solutions for clients, resulting in higher close rates.
- Maintained up-to-date knowledge on industry trends by attending relevant training sessions and webinars, applying insights to enhance sales performance.
- Participated in industry events and conferences to network with potential clients, generating valuable leads for the company.
- Met existing customers to review current solutions and expand sales opportunities (upselling/cross-selling).
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Utilized CRM software to manage all aspects of the sales process, from lead generation to deal closure and account management.
- Achieved or exceeded company-defined sales quotas.
Education
MBA - Business Administration And Management
The Power MBA
Madrid, Spain01.2024
M.D. - Marketing Management And Research
Universidad Oberta De Cataluña
Madrid, Spain07.2002
BBA - Business Administration And Management
Universidad Rey Juan Carlos I
Madrid, Spain06.1992
Skills
- Solution selling approach
- Focus on customer centricity
- Effective cross-functional collaboration and excellent team worker
- Data driven decision-making and strategic mindset
- Goal-Oriented
- Overcoming Objections
- Excellent negotiation and presentation skills
- Client Relationship Management
- Digital Marketing
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
German
Elementary (A2)
Additional Information
Good knowledge of Salesforce, Hubspot, Mailchimp, SAP and Navision.
Advanced level with MS Office tools.
Driving License B1.
Timeline
Senior Account Manager Europe
BICS
10.2022 - Current
Account Manager Iberia
Sinch
10.2020 - 09.2022
Head of Sales and Marketing
Web2Web Innovation
01.2019 - 09.2020
Corporate Account Manager Iberia
RS Components
09.2017 - 07.2019
Sales Development Representative
MathWorks
09.2010 - 06.2017
MBA - Business Administration And Management
The Power MBA
M.D. - Marketing Management And Research
Universidad Oberta De Cataluña
BBA - Business Administration And Management
Universidad Rey Juan Carlos I
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