Marta Isasa Cattaneo
Madrid
Summary
Over 10 years of experience in digital marketing, specializing in marketing automation and Salesforce Marketing Cloud. My career includes developing digital strategies, implementing automated marketing solutions, and managing teams for innovative projects. I have a strong ability to optimize processes, increase efficiency, and ensure customer satisfaction, having worked with global companies such as Astara, MRM//McCann, and Lionbridge.
Overview
14
14
years of professional experience
1
1
Certification
Work History
CX & Marketing Automation Lead || Salesforce Marketing Cloud Consultant
Astara
Madrid
09.2021 - Current
- Lead the implementation of marketing automation solutions using Salesforce Marketing Cloud.
- Design and execute tailored strategies to improve customer experience and increase the effectiveness of marketing campaigns.
- Collaborate with cross-functional teams to ensure seamless technology integration and process optimization.
Marketing Automation Manager
MRM//McCann Spain
01.2019 - 09.2021
- Oversaw the design and execution of marketing automation strategies for key clients.
- Implemented automation platforms, improving campaign efficiency and driving ROI.
- Collaborated with creative and technical teams to optimize digital marketing solutions and deliver innovative results.
Marketing Cloud Specialist
Practical Marketing
Madrid
04.2017 - 01.2019
- Specialized in implementing digital marketing programs on Salesforce Marketing Cloud (ExactTarget).
- Provided strategic consulting, design, technology, process optimization, training, and analytics to enhance campaign effectiveness.
Responsable de estrategias digitales
Lionbridge
05.2016 - 04.2017
- Leading the proposals for new clients, both private and public as for example Turespaña that was awarded in May 2017
Digital strategist
Darwin Zone
Madrid
03.2016 - 04.2017
- DImpulse: Darwin's launch event
Commercial Planning Manager
Inditex
Londres
02.2011 - 12.2015
- Analyze daily information and react accordingly
- Business plan and visual activities daily / weekly / temporarily
Education
Postgrado - Marketing digital y Social Business
IED Madrid
12.2016
Ciencias Económicas y Empresariales -
Universidad Complutense de Madrid
12.2012
Skills
- Salesforce Service Cloud
- Salesforce Marketing Cloud
- Marketing Automation
- Digital Strategy Development
- Team Leadership & Collaboration
- Data Analytics and Reporting
- Google Analytics, and other analytics tools
- Languages: Native Spanish, Advanced English (C1)
Languages
- Inglés
- Español
Certification
- Salesforce Marketing Cloud Developer
Salesforce | June 2020 - Salesforce Marketing Cloud Administrator
Salesforce | May 2020
Salesforce Marketing Cloud Consultant
Salesforce | October 2019 - Salesforce Marketing Cloud Specialist
Salesforce | June 2019
Timeline
CX & Marketing Automation Lead || Salesforce Marketing Cloud Consultant
Astara
09.2021 - Current
Marketing Automation Manager
MRM//McCann Spain
01.2019 - 09.2021
Marketing Cloud Specialist
Practical Marketing
04.2017 - 01.2019
Responsable de estrategias digitales
Lionbridge
05.2016 - 04.2017
Digital strategist
Darwin Zone
03.2016 - 04.2017
Commercial Planning Manager
Inditex
02.2011 - 12.2015
Postgrado - Marketing digital y Social Business
IED Madrid
Ciencias Económicas y Empresariales -
Universidad Complutense de Madrid
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