Mark Dodson
Brooklyn
Summary
Accomplished Marketing Director with a proven track record at Eyesynth and The Walt Disney Company, adept in strategic campaign management and cross-functional leadership. Expert in data-driven insights, I bring a blend of analytical skills and creative storytelling to every project.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Marketing Director
Eyesynth
01.2017 - Current
- Led global marketing strategy for a groundbreaking medical device, successfully crafting a brand story that made complex technology accessible to consumers and the press
- Developed and executed marketing plans, obtaining €1 million in European Commission grant funding
- Represented the brand at high-profile industry events (Mobile World Congress, CES) as a keynote speaker
- Negotiated long-term partnerships with global distributors and managed relationships with key partners
Consultant
Everstone Global
01.2019 - 11.2022
- Provided strategic marketing insights for investors targeting the European football market
- Advised football clubs and investors on acquisitions, player market platforms, and global branding opportunities
- Conducted due diligence on acquisition targets, including a second-division club in Belgium
Marketing Director
Biovest LLC
New York
06.2008 - 01.2016
- Spearheaded marketing content creation, client proposals, and high-impact pitch presentations for the healthcare and technology sectors
- Analyzed large datasets using Google Sheets and presented actionable insights through advanced data visualization techniques
- Acted as a thought leader by producing content that positioned Biovest as a trusted partner
Marketing Manager
The Walt Disney Company
New York
07.2005 - 12.2007
- Created strategic brand narratives for corporate partners, securing sponsorship agreements with Siemens, GM, Nestlé, and others
- Increased Siemens' U.S
- Sales by 7% and GM's by 11% through innovative sponsorship campaigns
- Selected for Disney's HiPo (High Potential) program for future organizational leaders
Education
Master of Online Marketing - E-Commerce
EAE Business School
BarcelonaMaster of International and Public Affairs - Cum Laude
Columbia University
New YorkMBA - International Marketing
Thunderbird School of Global Management
ArizonaBA - International Relations and French
Bucknell University
PennsylvaniaSkills
- Strategic Campaign Management
- Brand Development & Storytelling
- Cross-functional Leadership
- Data-Driven Insights & Reporting
- Agency & Vendor Management
Certification
- Google Digital Marketing & Analytics Certifications
- HubSpot Certifications in Content Marketing, Inbound Marketing, and SEO
- Advanced Google Ads and Google Analytics Certifications
References
Available upon request
Personal
U.S./EU citizen, 5, 1, Former NCAA Division 1 Varsity Soccer Player (Bucknell University)
Timeline
Consultant
Everstone Global
01.2019 - 11.2022
Marketing Director
Eyesynth
01.2017 - Current
Marketing Director
Biovest LLC
06.2008 - 01.2016
Marketing Manager
The Walt Disney Company
07.2005 - 12.2007
Master of Online Marketing - E-Commerce
EAE Business School
Master of International and Public Affairs - Cum Laude
Columbia University
MBA - International Marketing
Thunderbird School of Global Management
BA - International Relations and French
Bucknell University
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