Dynamic and results-driven Communications Manager with a proven track record in driving mission-focused communication strategies. Adept at overseeing content production, coordinating outreach efforts, and ensuring communication objectives are met with a strong operational emphasis. Skilled in managing digital strategies, producing high-quality multimedia content, and fostering external partnerships to enhance visibility and advocacy.
Hi, I’m
Marisa Martínez Orduna
Madrid
Summary
Overview
13
years of professional experience
Work History
Aragon Hydrogen Technologies FoundationAragon
Communications Manager
09.2020 - Current
Job overview
- Crafting and launching full-year 360º communication plan
- Facilitating communication strategies among key stakeholders across various regions
- Developing digital content plan and managed social networks along with news blog section
- Collaborating with media agency on drafting and dispatching press releases and dossiers
- Activation and measurement of project outreach in digital environments
- Coordinating participation in national and international industry events
- Overseeing yearly six-figure budget allocations
- Establishing KPIs for effective monitoring
- Managing consortium of European organisations and cross-functional teams for strategic communication on key initiatives
- Supporting external engagement activities: webinars, events, and presentations, and ensuring they are aligned with the organisation's objectives.
Dermatology Laboratory NAOS SKIN CAREBarcelona
Communications Manager
01.2017 - 09.2020
Job overview
- Managing and executing 360-degree communication strategies
- Establishing contacts with national media in collaboration with the agency.
- Ensuring alignment with organization's objectives for all engagement activities
- Boosting website traffic through SEO/SEM content strategies and collaborations with e-partners. +80% traffic in 2020 vs. 2019
- Ensuring CPC and CPM ad campaigns with a media agency.
- Developing KPIs centered on results and product metrics.
- Managing digital transformation initiatives across Europe: NAOS Digital Academy and Web.
Centraldereservas.com
Communications Specialist
01.2016 - 03.2017
Job overview
- Crafted content strategy to optimize user navigation.
- Aligned storytelling with brand objectives
- Maintained high-quality standards across all multimedia outputs.
- Leveraged digital traffic data insights for strategic development
Jigsaw Fashion Clothing Retailer
Management Assistant
07.2013 - 12.2015
Job overview
- Collaborated with management on developing strategic plans for achieving business goals.
- Provided guidance and support to staff members on daily tasks, projects, and objectives.
- Track and report on the performance of communication initiatives, ensuring that key metrics are met.
- Delivered consistent performance and progress reports to the General Coordinator
JWT Agency (RMG CONNECT Marketing Directo)MAD
Communications Specialist
01.2012 - 03.2012
Job overview
- Ensured high-quality standards in produced creative content such as press releases and digital media pieces.
- Aligned storytelling strategies with overarching mission
- Created eye-catching materials for external audiences and promotional events
Education
University Ramon LLullBarcelona, Spain
Master of Arts from Communication Studies
06-2006
University Overview
BA in Communication and Public RelationsUniversity Of Zaragoza
Bachelor of Arts from Digital Communications And Media
06-2005
University Overview
University of ZaragozaZaragoza
Bachelor of Arts from Marketing
06-2002
University Overview
Skills
- Leadership Development
- Public relations
- Crisis Management
- Managing internal transitions
- Speech Writing
- Leading projects
- Event Planning
- Marketing Communications
- Media Relations
- Content Development
- Reputation Management
- Strategic Planning
- Project Management
- Brand Management
- Marketing strategy
- Web Content Management
Timeline
Communications Manager
Aragon Hydrogen Technologies Foundation
09.2020 - Current
Communications Manager
Dermatology Laboratory NAOS SKIN CARE
01.2017 - 09.2020
Communications Specialist
Centraldereservas.com
01.2016 - 03.2017
Management Assistant
Jigsaw Fashion Clothing Retailer
07.2013 - 12.2015
Communications Specialist
JWT Agency (RMG CONNECT Marketing Directo)
01.2012 - 03.2012
University Ramon LLull
Master of Arts from Communication Studies
BA in Communication and Public Relations
Bachelor of Arts from Digital Communications And Media
University of Zaragoza
Bachelor of Arts from Marketing
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