Marina Herranz

Lead the Client Service Team at Intermate Group, Germany’s leading agency for influencer marketing and social media. Drive client satisfaction by managing budgets, ensuring timely project delivery, and optimizing team performance. Oversee all project-related topics, align on KPIs, and ensure effective campaign execution. Foster cross-functional collaboration, implement process improvements, and support team development through training and feedback.

Led a team of 30+ creatives and managed 10+ creative PMs and producers, driving the operational strategy for Wayfair Europe’s Creative organization. Spearheaded the shift from waterfall to agile methodology, increasing team efficiency by 50%. Oversaw TV, online video, and photo productions (3M+), ensuring global brand consistency while addressing local nuances. Streamlined the creative process from briefing to delivery, fostering transparent communication and strong cross-functional relationships. Maintained high Manager NPS scores (9-10) demonstrating effective leadership and achieving consistently strong team satisfaction.

Led a 25+ member Creative Production team in the Zalando Creative Department, driving the development and execution of creative concepts for diverse global and local campaigns, covering digital initiatives to 360 efforts. Managed campaigns across all Zalando markets, leveraging owned, bought, and earned media channels, as well as PR, events, and influencer marketing.

Played a pivotal role as both the strategic and operational partner, serving our major clients such as Coca-Cola, McDonald’s, Swarovski, and Hyundai. Managed delivery for diverse projects including web&app development, marketing campaigns, media, strategy, and technology.

Directed Account Management for holistic 360 communication campaigns, emphasizing digital strategies. Responsibilities encompassed cultivating new business opportunities, budget management, resource allocation, team coordination, strategic development, client consultation, stakeholder engagement, quality assurance, and adept implementation of influencer marketing strategies. Notable clients comprised BMW Group, Richemont Group, Baume&Mercier, and Safilo Group.