Marie Chauvaux

• General management of an e-commerce studio specialized in printing on demand (20 FTE) : mesplaques.fr and wellpapers.com.
• Significant revenue growth from €2M in 2021 to €5M in 2023 (above target).
• Managed day-to-day operations and overall company performance.
• Launched and developed the group's second brand, Wellpapers.com.
• Implemented growth and market expansion strategies for both brands
• Developing and implementing strategic business plans to increase company profitability.
• Monitoring budgetary expenditures across multiple departments to ensure fiscal responsibility.
• Collaborating with marketing teams on campaigns aimed at increasing brands visibility in target markets.
• Assessing financial performance of the organization on a regular basis to identify areas for improvement.

• Mission #1 (1 month): Mobile and desktop website optimization (audit, KPI analysis, and recommendations)
• Mission #2 (3 months): Defined various Go-to-Market strategy options for the launch of the Wonderbox app (market research, competitive analysis, opportunity/risk assessment, recommendations)
• Interdit au public (3 months) Mission #1 (1 month): Mobile website optimization (audit, KPI analysis, and recommendations)
• Mission #2 (2 months): Defined the app launch roadmap and guided the operational team through the implementation process (UI design, CRM, acquisition strategy)
• Filovent (1 month) Mobile and desktop website optimization (audit, KPI analysis, and recommendations).

Managed a team of UX/UI designers, front/back-end developers, and marketing acquisition experts

2013-2014: Launched all mobile apps and website 2.0

• Successfully launched mobile site, iOS, and Android apps.
• Overseen complete product development process from concept to execution.
• Provided guidance on best practices for UX and UI design across all platforms.
• Developed effective acquisition and CRM strategies

2015-2019: Continuous improvement

• Drove continuous improvement in user experience across all interfaces by leading the development roadmap which incorporated web analysis, A/B testing, and usability studies.
• Identified opportunities for improvement through data-driven insights into user behavior patterns.
• Adjusted product roadmaps to align with consumer and market requirements.
• Led cross-functional collaboration between design and development departments.
• Led merchandising efforts across all platforms to support company goals.

October 2009 - April 2011: Marketing graduate program

• Managed end-to-end execution of acquisition campaigns targeting FR and UK through various channels like Email, Display, and Direct marketing

May 2011 - June 2012: Business Analyst

• Performed in-depth customer and market research through methods such as focus groups, market sizing, quantitative studies, and usability testing.
• Developed and executed competitive intelligence strategies, delivering an annual memo for the board of directors as well as a monthly innovation report.

June 2012 - May 2013: Senior Business Analyst

• Developed recommendations based on performance analysis and market research
• Worked closely with the corporate strategy team to develop and execute long-term initiatives, including M&A opportunities and internal reorganization.