MARIANNE Breward

JOI Gaming is an online casino where customers can play a variety of games. I joined as a Head of Acquisition to grow their customer base and the company's revenue

• Improved internal business process to a team of 5 people, which increased team's productivity
• Maintained up-to-date knowledge of changing regulations in the industry.
• Planned budget allocations for various digital advertising platforms.
• Cultivated business partnerships to build lasting relationships with internal and external parties.
• Prepared marketing campaign budgets with finance personnel.
• Coordinated cross-functional teams from a wide range of departments.
• Developed marketing strategies based on corporate objectives and market trends.
• Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
• Ensured compliance with all applicable laws related to digital marketing.
• Provided strategic guidance on digital marketing initiatives.
• Conducted market research to identify new opportunities in the industry.

Joma Agency employed a diverse range of tactics, strategies, and online tools to assist businesses in achieving their marketing and sales objectives.

• Led the strategic coordination and execution of 8 Million Euro in Paid Search Campaigns, leading to considerable growth of businesses online
• Utilized advanced techniques to develop and manage more than 100 media campaigns and pixel implementations, resulting in improved partner lead conversion
• Assessed the efficiency and profitability of investments through market research and ROI analysis
• Realized a consistent annual increase of 80% through the implementation of creative marketing tactics.
• Optimized websites for search engine visibility by researching keywords, optimizing page structure and content quality.
• Performed A and B testing on landing pages to measure effectiveness of design elements such as images, headlines, copy .
• Analyzed web analytics data to identify trends in user behavior, optimize content performance, and inform future strategy decisions.
• Provided detailed reports on campaign progress using metrics such as CTRs, impressions.
• Conducted competitor analysis to understand the competitive landscape of each client's industry.
• Designed social media strategies for clients across multiple platforms to engage target audiences and drive leads.
• Collaborated with graphic designers to create visually appealing graphics for digital campaigns.
• Created email marketing campaigns to boost conversions and deliver timely promotions.
• Updated clients on regular basis with information regarding success of digital marketing campaigns and discussed areas requiring improvement.

As a media professional at GroupM, I had the privilege of working with Fossil Group, the world's leading watch and accessory brand within Europe and KSA.

• Developed, implemented, and evaluated a range of e-commerce strategies, ensuring overall effectiveness and revenue growth
• Managed over 100 digital campaigns (development, control, and post-campaign evaluation)
• Provided client facing reporting and recommendations that have led to a 30% increase in Revenue
• Decreased bounce rate by 20% by improving content.
• I worked closely with IT teams to troubleshoot technical issues related to the e-commerce site.
• Identified opportunities for improvement in the user experience across all digital channels.
• Developed and implemented strategies to increase e-commerce sales.
• Analyzed customer behavior data to identify trends and develop targeted marketing campaigns.
• Monitored inventory levels and restocked products as needed.
• Conducted A and B testing of landing pages to maximize conversion rates.
• Created reports on website performance metrics such as page views, conversions, and click-through rates.
• Provided training and support for staff members handling e-commerce operations.
• Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.

• Creation and development of e-commerce and marketing performance reports
• Update and improve the Web Shop information, leading to a 15% increase in Amazon sales and a 20% boost in Google Shopping conversion rates
• Collaborate with design team to improve site & email user experience, resulting in improved online conversion rate by 45% over prior year & forecast.

Brewers Coffee is a coffee company, specializing in corporate and hospitality coffee solutions

• Developed and launched new coffee blends aligned with brand & customer preferences, boosting success
• Built a customer experience through SEO, product management, & service
• Led collaborative marketing efforts (content, social media, targeted ads), driving a 30% online sales surge.
• Built relationships with key stakeholders in industry associations to promote brand visibility.
• Created and managed the company's financial budgeting, forecasting, and reporting systems.
• Provided direction and guidance to employees.
• Managed daily operations of business, including hiring and training staff.
• Organized events such as trade shows and conferences.
• Identified new opportunities for growth, expansion, and diversification.

American multinational tobacco company

• Tobacco trend tracking: Led TTL campaigns for PMI IQOS, boosting reach by 20% and uncovering emerging e-cigarette trends
• Improved engagement by 50% and fostered positive brand sentiment PMI IQOS
• Optimized topic categorization and keyword analysis, boosting accuracy by 40%.

• One of the leading suppliers of arts and crafts, toys and party supplies to parents, schools, playgroups and organisations in the UK and Europe
• Managed both B2B and B2C marketing initiatives aimed at boosting brand awareness and engagement for Baker Ross in the Dutch market for children's arts and crafts
• I oversaw the planning, budgeting, and execution of campaigns, including PPC and Social Media, while providing weekly performance reports and optimization recommendations to the E-commerce Director.

• LG is a South Korean multinational major appliance and consumer electronics corporation
• Utilizing my strategic approach to managing and nurture business relationships with key customers and clients
• Manage customer inquiries, craft impactful communications, draft reports
• Fostering strong client relationships, utilizing satisfaction surveys and deliver monthly performance updates to management, ensuring ongoing success
• By the implementation of a continuous improvement process within the sales support team, which notably enhanced customer satisfaction rates by 30%.