Mariana Delgado Sánchez-Vegas
Madrid
Summary
As an adaptable social media manager and analyst with a solid project management background, bringing a unique skill set to generate meaningful outcomes. My proficiency in data analysis and strategic insights has led to efficient database design, streamlined data processes, and optimized social media campaigns. With strong relationship-building abilities, I ensure collaboration across teams, vendors, and stakeholders, while also managing content creation and internal communications effectively.
Overview
6
6
years of professional experience
Work History
Social Media Data Analyst
Media Monks
05.2023 - Current
- Define and implement database design processes, ensuring efficient data collection and cleaning procedures.
- Analyze the performance of social media campaigns for client-owned accounts, obtaining insightful knowledge on content pillars, key messages, and used formats.
- Conduct earned media analysis using social listening to identify significant topics, reputational risks, and product insights.
- Develop dashboards and reports, providing actionable insights and recommendations to optimize clients' social media strategies.
- Collaborate and maintain ongoing communication with the Strategy, Content, and Accounts Departments, sharing data insights to ensure alignment and synergy on service delivery.
Social Media Manager
Fly Me To The Moon Agency
02.2021 - 04.2022
- Developed content strategies aligned with clients' objectives and target audience, involving identifying key themes, topics, and formats for content creation.
- Created and published optimized content across various social media platforms by utilizing content calendar for precise timing and scheduling.
- Monitored and managed 6 social media accounts, engaging with audience, responding to comments and messages, and promoting community’s interaction.
- Configured and optimized Facebook Ads campaigns, including targeting, creative, and tracking.
- Generated reports analyzing campaign performance, identifying trends and providing actionable insights for strategy improvement.
- Managed client relationships, providing regular updates on community growth and social media strategy performance.
Marketing Assistant
Unilever
02.2018 - 03.2019
- Assisted in coordinating marketing communication activities, including marketing campaigns and PR activities to promote brand visibility and customer engagement.
- Supported with the planning and executing marketing events, including promotional campaigns, venue coordination, budget management, on-site support, and attendee engagement.
- Build and maintain positive relationships with internal teams, external vendors, and stakeholders to ensure effective collaboration and execution of marketing initiatives.
Marketing Intern
Nestlé
03.2017 - 08.2017
- Generated articles, press releases and promotional content to effectively communicate brand messages and initiatives, ensuring adherence to brand guidelines.
- Maintained relationships with digital agencies to guarantee the execution of marketing campaigns, providing clear briefs, feedback, and timely coordination to achieve marketing objectives.
- Managed internal communication channels, such as intranet platforms and newsletters, to facilitate effective communication and engagement among employees.
Education
Branding, Gerencia Y Valor De La Marca.
Instituto De Estudios Superiores De Administración
Caracas, Venezuela11.2017
Mass Communication
Universidad Católica Andrés Bello
Caracas, Venezuela07.2017
Skills
Project Management,
Strategic Planning,
Account management,
Content creation,
Data Analysis
Timeline
Social Media Data Analyst
Media Monks
05.2023 - Current
Social Media Manager
Fly Me To The Moon Agency
02.2021 - 04.2022
Marketing Assistant
Unilever
02.2018 - 03.2019
Marketing Intern
Nestlé
03.2017 - 08.2017
Branding, Gerencia Y Valor De La Marca.
Instituto De Estudios Superiores De Administración
Mass Communication
Universidad Católica Andrés Bello
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