Summary
Overview
Work History
Education
Skills
Projects
Awards
Languages
Languages
Websites
References
Timeline
Generic

Mariana Branger García

Summary

Dynamic leader with a proven track record at Sony Entertainment Networks and Discovery Networks, adept in communication strategy and project management. Notable impacts include leading successful marketing campaigns, enhancing client relationships, and streamlining internal communications. Elevated audience engagement at Impact Hub Caracas. Strong interpersonal skills, creativity in problem-solving, and ability to thrive in fast-paced environments. Recognized for creative direction and executive coaching, showcasing exceptional brand strategy and nonprofit sector expertise. Committed to leveraging skills to advance sustainable practices on a global scale.

Overview

27
27
years of professional experience

Work History

Communication Consultant - Remote

Impact Hub Caracas
10.2023 - Current
  • Increased audience reach by over 250% for the flagship event, Las 100 Protagonistas.
  • Managed communication strategies for more than 21 social programs and events, ensuring consistent branding across all platforms.
  • Enhanced communication channels by integrating DEI principles.

CEO and Co-Founder

SuperLab Producciones CA
11.2015 - Current
  • Director and executive producer of PechaKucha Night, Caracas. Ensured tickets sell out well in advance, and secured funding for 30% more projects.
  • Directed operations for a creative agency serving prestigious clients like Catnova (BCN), Fundación Argentina Holandesa (NL), and Banco Mercantil.

Communications Director - Remote

Alimenta la Solidaridad
03.2020 - 06.2022
  • Directed promotion initiatives for Alimenta la Solidaridad, aiding over 26,000 individuals nationwide.
  • Executive producer of 'Dar con Gusto' campaign featuring Grammy-winning artists.
  • Coordinated handling of critical communications at both national and global levels.

Executive Director of Original Production

Sony Entertainment Networks
Caracas
09.2012 - 10.2014
  • Produced Mexico’s Next Top Model seasons S2 to S6 (CDMX, Mexico), and Miss Venezuela: Todo por la Corona: S1 (Caracas, Venezuela). El Mariachi S1 (Colombia/Mexico)
  • Developed on-air promotion, marketing, and ad sales strategies for the original programs.

Executive Director of Creative Services, Promotions & Productions

Sony Entertainment Networks
Caracas
08.2009 - 09.2012
  • Received numerous accolades including 17 Promax and BDA International awards.
  • Led on-air promotion of brand strategies for SET, AXN, Animax, and Spin.
  • Directed a workforce of 53 staff members in both Venezuelan and Brazilian locations.

New Project Director

Sony Entertainment Networks
Caracas
08.2006 - 07.2009
  • Established first original production department for entertainment content in Latin America cable industry.
  • Executive Producer for renowned formats for CBS, Fremantle Media, and Sony Pictures International, achieving the highest cable network rating in the region.
  • Managed a production budget exceeding $25 million for various projects across Latin America, including Brazil’s Next Top Model (São Paulo), Mexico’s Next Top Model (CDMX), Latin American Idol (Buenos Aires), and Los Caballeros las Prefieren Brutas (scripted series, in Colombia - Sony Pictures).
  • Designed FusionA2 format in CDMX, securing the largest ad sales investment in cable industry history.

New Business Development Manager

AXN a Sony Networks
Miami
08.2004 - 07.2006
  • Creator of the AXN Film Festival franchise
  • Generated over 52 hours of original content.
  • Executive Director for a renowned adventure race: 'Desafío de los Volcanes.'
  • Oversaw a workforce of over 700, including production personnel.

Ad Sales Marketing Manager

Discovery Networks Latin-America and Iberia
Miami
05.2000 - 05.2004
  • Oversaw marketing strategies for Discovery Online
  • Achieved top recognition with a Best of Show honor in Promax BDA, 2001.
  • Coordinated affiliate ad sales initiatives in Latin American and Iberia markets.

Media Planner Supervisor

Vidal, Reynardus and Moya
New York
09.1999 - 09.2000
  • Planned media strategies for Heineken targeting the Hispanic market in US.
  • Executed media planning strategies for Buick in the U.S. Hispanic market.

Producer/Account Executive

Univision Televisa
Tampa
08.1997 - 07.1998

Education

Bachelor’s Degree - Advertising & Public Relations

Universidad Católica Andrés Bello

Broadcasting Major

New York University

Skills

  • Communication Strategy
  • Project Management
  • Production Design
  • Content/Design
  • Brand Strategy
  • Creative Direction
  • Budget & Business Affairs
  • Sustainable Development Strategies
  • Nonprofit Sector Experience
  • Social media strategy
  • Executive coaching
  • Digital marketing
  • Campaign design

Projects

- Pechakucha Night Caracas, Executive Producer, Curator, Mentor, Director, and creator of a new format., Became the second biggest event among all the 700 cities around the world at the moment. 

- AXN Film Festival, Creator/ Associated with Sony Pictures, Obtain more than 52 hours of original content without further investment. 

- FusionA2, Creator Associated with Sony Pictures, A musical fusion showcase, developed for Coca-Cola, now a common thing, was groundbreaking in 2006. 

- Desafío de los Volcanes, Associated with Sony Pictures, Designed a TV docu-reality series production of one of the world's most challenging adventure races at the time.

Awards

  • 17 Award winners, +30 nominations, and a jury for Promax & BDA International.

Languages

  • Spanish, Native
  • English, Fluent
  • Portuguese, Professional working proficiency

Languages

Spanish
First Language
English
Advanced (C1)
C1
Portuguese
Intermediate (B1)
B1

References

References available upon request.

Timeline

Communication Consultant - Remote

Impact Hub Caracas
10.2023 - Current

Communications Director - Remote

Alimenta la Solidaridad
03.2020 - 06.2022

CEO and Co-Founder

SuperLab Producciones CA
11.2015 - Current

Executive Director of Original Production

Sony Entertainment Networks
09.2012 - 10.2014

Executive Director of Creative Services, Promotions & Productions

Sony Entertainment Networks
08.2009 - 09.2012

New Project Director

Sony Entertainment Networks
08.2006 - 07.2009

New Business Development Manager

AXN a Sony Networks
08.2004 - 07.2006

Ad Sales Marketing Manager

Discovery Networks Latin-America and Iberia
05.2000 - 05.2004

Media Planner Supervisor

Vidal, Reynardus and Moya
09.1999 - 09.2000

Producer/Account Executive

Univision Televisa
08.1997 - 07.1998

Bachelor’s Degree - Advertising & Public Relations

Universidad Católica Andrés Bello

Broadcasting Major

New York University
Mariana Branger García