MARIA JOSE YAÑEZ
Madrid
Summary
Marketing professional with over 6 years of experience working at international companies in mass, luxury, and service markets. This experience has enhanced my profile, providing a strategic, results-oriented vision. My goal is to continue developing my skills and applying them across all aspects of my work and life, consistently striving to exceed expectations.
Overview
7
7
years of professional experience
Work History
Product Manager - Luxury Fragrances
FARLABO - INTERPARFUMS PARIS
01.2024 - Current
- Design and execution of marketing strategies for each of the brands
- Launchs plans and local iniciatives
- Adaptation of brand guidelines to the local market (Spain)
- Marketing Budget Management.
Sr Product Manager
L´OREAL
09.2023 - 01.2024
- Development of 360º plan and campaigns
- Optimize channel mix for Marketing and cross-functional campaigns
- Management of the selective distribution strategy and ensure perfect execution of the brand at points of sale
- Key Deliverable: Perfect Salons Strategy 2024/25
- Assortment, trade merchandising and UX guidelines
- Marketing Budget Management.
Ssr Product Manager
L´OREAL
12.2021 - 08.2023
- Brand management and strategy development
- Planning, development and execution of the marketing / digital plan
- Budget plan and brand promotion
- Point of sale management
- B2B and B2C strategy
- P&L analysis, post-mortem reviews, category and brand performance, price positioning, competitor analysis, consumer behavior, and market trends
- Demand forecasting for products.
Trade Marketing Analyst
JOHNSON & JOHNSON
11.2020 - 11.2021
- Assist in creating strategic and tactical plans for customers, including planning and business goals based on results
- Conduct market analysis, track KPIs, market share, and consumer insights, and manage the brand's annual budget
- Develop and implement POP materials and campaigns, and support the sales team and their customers.
Marketing & Communication Analyst
SPECTRUM LICENSING & BRAND CONSULTING - UNIVERSAL STUDIOS
09.2018 - 10.2020
- Market research and competition analysis to drive brand strategies
- Identification, development, and management of new strategic partners
- Planning and execution of product launches, promotions, and in-store activities.
Marketing Intern SMG Body Care
AVON COSMETICS
02.2018 - 08.2018
- Market analysis and follow up of KPIs, market share, and consumer insights
- Preparation and development of market reports
- Performance and profitability.
Education
Executive Program - Product Strategy -
Torcuato Di Tella University
01.2022
Bachelor's Degree in Marketing -
Argentine Catholic University
01.2020
Elemental & High School Bilingual -
Buen Ayre College
01.2014
Digital Marketing -
Cursera
Graphic Communication -
EBA
Transforming the Fashion Business -
Parsons School of Design
Skills
- Teamwork and Collaboration
- Product Vision and Strategy
- Product positioning
- Event Marketing
- Microsoft Office
- Salesforce
- Power BI
- Adobe Photoshop & Illustrator
- Digital Marketing
- Graphic Communication
Languages
Spanish
First Language
English
Advanced (C1)
C1
Timeline
Product Manager - Luxury Fragrances
FARLABO - INTERPARFUMS PARIS
01.2024 - Current
Sr Product Manager
L´OREAL
09.2023 - 01.2024
Ssr Product Manager
L´OREAL
12.2021 - 08.2023
Trade Marketing Analyst
JOHNSON & JOHNSON
11.2020 - 11.2021
Marketing & Communication Analyst
SPECTRUM LICENSING & BRAND CONSULTING - UNIVERSAL STUDIOS
09.2018 - 10.2020
Marketing Intern SMG Body Care
AVON COSMETICS
02.2018 - 08.2018
Executive Program - Product Strategy -
Torcuato Di Tella University
Bachelor's Degree in Marketing -
Argentine Catholic University
Elemental & High School Bilingual -
Buen Ayre College
Digital Marketing -
Cursera
Graphic Communication -
EBA
Transforming the Fashion Business -
Parsons School of Design
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