Summary
Overview
Work History
Education
Skills
Languages
Languages
Timeline
Generic

María Cuesta Aguilar

Madrid

Summary

More than 15 years of experience in strategic communication and economic journalism. I lead, design, and develop communication and positioning strategies to shape companies' perception among their stakeholders and ensure their good reputation. Expert in crisis communication, I work day-to-day with C-Suite executives, communication directors, and journalists. I coordinate a team of consultants and maintain a broad and strategic vision of communication aimed at driving companies' business strategies. I have a deep understanding of the functioning of the media. I worked as a journalist for the national newspapers La Razón and ABC, where I assumed the head of the Economics section and was responsible for various informational topics: banking and finance, economic policy, and the labor market. I have also been a regular collaborator on several radio and television programs. I have leadership skills, strategic and analytical vision, creativity, and an integrative character

Overview

18
18
years of professional experience

Work History

STRATEGIC COMMUNICATION AND THOUGHT LEADERSHIP DIRECTOR

LEAD BY THOUGHT
01.2022 - Current
  • Designing and directing comprehensive communication strategies for B2B clients and the financial sector
  • Providing counsel on crisis communication
  • Analytical ability and understanding of complex environments, with a focus on decision-making considering their impact on various stakeholders, including the media
  • Broad understanding of all communication channels: Content creation, Media management, Social media editorial line design, Event planning
  • Designing thought leadership editorial lines for B2B clients, project coordination, and final content editing
  • Subsequent activation of these contents using all available channels: media, social networks, events, client contacts, opinion creation, etc
  • Advising and training senior executives for media exposure and forums
  • Leading a team of consultants with a special focus on results, pursuit of excellence, and attention to detail
  • Writing opinion articles in Spanish for senior executives
  • Excellence in writing and ability to structure messages in politically sensitive environments.

Economics Editor

ABC NEWSPAPER
01.2008 - 01.2022
  • Head of the Economics section, coordinating a team of over 15 journalists during the peak moments of the global financial crisis
  • Economic correspondent in the Spanish Congress for economic affairs, analyzing the government's legislative responses to the Covid crisis
  • Responsible for a wide variety of informational areas, including banking and finance, telecommunications, political economy, and labor information
  • Moderator for various ABC Forums, such as the Technology and Finance Forum, as well as the ABC and Deloitte Financial Sector Meeting
  • Radio and television analyst as an economic expert: Cadena COPE, La Sexta, Intereconomía, Onda Cero, Es Radio.

Economics Reporter

ECONOMICS SECTION, LA RAZÓN NEWSPAPER
01.2006 - 01.2008
  • Covering macroeconomic information and supporting the section's needs.

Education

SEO COURSE, SEARCH ENGINE POSITIONING -

UNED
01.2018

ADVANCED COURSE IN INVESTOR RELATIONS -

BME INSTITUTE
01.2008

DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT (ADE) -

AUTONOMOUS UNIVERSITY OF MADRID
01.2006

Skills

  • Corporate Communications
  • Team Management
  • Content Development
  • Crisis Management
  • Project Management
  • Media Relations
  • Creativity and Innovation
  • Strategic Planning
  • Story pitching
  • Quality Assurance

Languages

  • English, Proficient
  • Spanish, Native

Languages

Spanish
First Language
English
Advanced (C1)
C1

Timeline

STRATEGIC COMMUNICATION AND THOUGHT LEADERSHIP DIRECTOR

LEAD BY THOUGHT
01.2022 - Current

Economics Editor

ABC NEWSPAPER
01.2008 - 01.2022

Economics Reporter

ECONOMICS SECTION, LA RAZÓN NEWSPAPER
01.2006 - 01.2008

SEO COURSE, SEARCH ENGINE POSITIONING -

UNED

ADVANCED COURSE IN INVESTOR RELATIONS -

BME INSTITUTE

DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT (ADE) -

AUTONOMOUS UNIVERSITY OF MADRID
María Cuesta Aguilar