Summary
Overview
Work History
Education
Skills
Websites
LANGUAGES
Timeline
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Maria Prodan

Maria Prodan

Pueblo Nuevo

Summary

Experienced Senior Project Coordinator with a strong background in CRM and customer engagement, currently leading cross-functional projects within the Gaming industry. I specialize in integrating Free-to-Play games, implementing new tools like Monday.com and driving operational improvements that support strategic CRM initiatives. Known for being highly organized, confident, and collaborative. Passionate about personal growth, efficient teamwork, and delivering impactful results. Currently undertaking an Agile Project Management course.

Overview

5
5
years of professional experience

Work History

Senior CRM Project Coordinator

bet365
03.2025 - Current
  • Primary point of contact for large scale Gaming products and new site feature launches including the free to play Prize Matcher game, available globally.
  • Coordinating work of technical and creative departments to support launches of new tools and features, both customer-facing and internal.
  • Effective communication of project updates across the business, informing stakeholders such as Brand, Compliance, Finance, Marketing Support, Dev departments and more at all levels on project progress, changes to timelines and feedback.
  • Responsible for on-boarding of the CRM and international marketing functions to the Monday.com platform, developing and optimising workflows as well as training of teams and support during uptake phase.
  • Overseeing training of new starters in the projects team

Senior CRM Coordinator

bet365
03.2022 - 03.2025
  • Developing and executing data-led CRM initiatives to enhance customer engagement, optimize user journeys, and drive business growth through innovative promotional mechanics.
  • Overseeing promotional planning, content approval, campaign execution, and performance analysis, with a focus on strategic recommendations and maximizing ROI and retention.
  • Defining sophisticated targeting criteria and optimizing customer experiences to ensure maximum campaign impact.
  • Aligning CRM efforts with broader business goals, managing stakeholders, and developing junior team members.

Customer Relationship Management Specialist

bet365
07.2020 - 03.2022
  • Planning and executing promotional activities in support of CRM strategy and in line with business standards.
  • Approval of promotional content prior to going live.
  • User journey planning to ensure the optimum customer experience is met.
  • Reporting campaign performance, customer engagement and recommend/implement strategic changes in order to continue to improve business strategy.
  • Solely leading headline campaigns during significant periods for the business.
  • Responsible for innovating and implementing new promotional mechanics in order to remain competitive within the gaming industry from concept through to launch and post evaluation.
  • Define targeting and segmentation criteria for campaigns while coordinating with the data team to ensure proper segmentation occurs.
  • Testing and optimizing promotions

Education

O Levels - Italian, Physics, Computer Studies, Geography and Mathematics

Giovanni Curmi Higher Secondary

Skills

  • Marketing Strategy
  • Leadership
  • Customer relationship
  • Cross-functional team coordination
  • Communication skills

Websites

LANGUAGES

English (Professional Working) - Fluent
Italian (Limited Working) - Intermediate
Romanian (Professional Working) - Native

Timeline

Senior CRM Project Coordinator

bet365
03.2025 - Current

Senior CRM Coordinator

bet365
03.2022 - 03.2025

Customer Relationship Management Specialist

bet365
07.2020 - 03.2022

O Levels - Italian, Physics, Computer Studies, Geography and Mathematics

Giovanni Curmi Higher Secondary

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Maria Prodan