Maria Pedreira
Marketing Brand & Communication Manager
Sotogrande
Summary
Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
8
8
years of professional experience
Work History
Global Marketing Manager
Sandglass Hotels & Villas Collection
Nicosia
08.2023 - Current
- Developed and implemented global marketing strategies to increase brand awareness, customer engagement, and sales.
- Supervised creation of marketing materials and collateral.
- Led initiatives to optimize SEO and SEM campaigns for greater visibility in organic search results.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Coordinated with external vendors for design, printing, and distribution of promotional materials.
- Monitored competitors' activities to stay ahead in the market.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Evaluated the effectiveness of marketing programs through regular tracking of KPIs.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Marketing Manager
Sandglass Hotels & Villas Collection
Nicosia
06.2022 - 08.2023
- Developed and managed digital marketing campaigns.
- Liaised with media and advertising agencies to promote products.
- Monitored progress and submitted performance reports.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Generated ideas to increase sales through creative promotions.
- Prepared marketing campaign budgets with finance personnel.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Tracked, analyzed and reported on marketing program results.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Developed and implemented marketing strategies to increase brand awareness and sales.
Marketing Manager
One Eden
Alcaidesa
11.2021 - 06.2023
- Defining and developing branding, content, events, campaigns and PR activities in line with strategy. Planning and managing goals, activities, and KPIs.
- Proven record in managing product launches that increase brand awareness and sales.
- Project manager, support and help coordinate marketing activities across a variety of internal and external third parties stakeholders, such as marketing and sales and third-party suppliers such as illustrators, animators and photographers.
- Developing a marketing strategy, planning, executing and reporting.Assisting with brand development. Campaign planning and management (through Hubspot).
- Owning, planning and distributing the area’s marketing budget.
- Working with external agencies and vendors to execute marketing programs.
Senior Marketing Specialist & Brand Manager
One Eden
Gibraltar
09.2019 - 11.2021
- Responsible for promoting and maintaining good communication in accordance to the market positioning as well as corporate brand identity and distribution guidelines, in order to enhance the prestigious image of the developer and by doing so, contributing to the revenues of One Eden.
- Implementing and executing marking plan, reporting to the Marketing Manager. Project managing and coordination of marketing activities accross online and offline platforms.
Creative Director & Brand Manager
Basilisko Comunicacion
Sotogrande
06.2017 - 09.2019
- Developing branding strategy and development.
- Project managing third parties agencies and suppliers in order to achieve brand positioning goals.
- Project managing and coordination of marketing activities accross online and offline platforms.
- Responsible for conceptual and creation of brand identity. Implementing brand guidelines through all marketing online and offline channels.
- Implementing Digital Marketing Strategies: Google Adwords. Mata Ads. SEO.
- Marketing media planning and tracking results.
- Developing strategies for customer acquisition, retention, community building and brand growth and engagement.
Education
High School Diploma -
IEBS Business School
Barcelona10-2023
High School Diploma -
Instituto De Artes Visuales
Valencia09-2022
M.D. - English Language
Unversity of Cambridge
London09-2017
Bachelor of Arts - Public Relations & PR
Univesidad De Sevilla
Sevilla09-1996
Primary & Secondary School -
International School At Sotogrande
Sotogrande09-1992
Skills
- Marketing plan development
- Strategic marketing planning
- Brand awareness and messaging
- Influencer partnerships
- Marketing analysis, tracking and reporting
- Lead generation campaigns
- Campaign performance tracking
- Client relationship management
- Budget control
- Problem-solving abilities
Languages
Spanish
First Language
Spanish
Proficient (C2)
C2
English
Proficient (C2)
C2
Timeline
Global Marketing Manager
Sandglass Hotels & Villas Collection
08.2023 - Current
Marketing Manager
Sandglass Hotels & Villas Collection
06.2022 - 08.2023
Marketing Manager
One Eden
11.2021 - 06.2023
Senior Marketing Specialist & Brand Manager
One Eden
09.2019 - 11.2021
Creative Director & Brand Manager
Basilisko Comunicacion
06.2017 - 09.2019
High School Diploma -
IEBS Business School
High School Diploma -
Instituto De Artes Visuales
M.D. - English Language
Unversity of Cambridge
Bachelor of Arts - Public Relations & PR
Univesidad De Sevilla
Primary & Secondary School -
International School At Sotogrande
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