SaaS & product adoption
MARIA FROLOVA
Customer Success Manager
Barcelona
Summary
Experienced Customer Success and SaaS professional skilled in managing SMB and enterprise accounts, enhancing client retention, and offering strategic guidance. Proficient in cross-functional collaboration, creating optimization roadmaps, and effective relationship management. Proven track record in boosting customer growth, decreasing churn rates, and executing successful upsell strategies.
Overview
14
14
years of professional experience
Work History
Sales Executive, Nordics & Benelux
TravelPerk
11.2019 - Current
- Managed $7M+ GMV in new business; led complex sales cycles with C-level stakeholders.
- Drove long-term client success by aligning solutions to business goals and improving travel cost efficiency.
- Collaborated cross-functionally with Legal, Finance, and Procurement to resolve client issues and improve engagement.
Regional Customer Success Manager, MENA
GBSB Global Business School
01.2016 - 01.2019
- Built and managed strategic partnerships across MENA, growing agency-driven lead generation by 150%.
- Ran onboarding and training for new sales staff; implemented KPI dashboards to track enrolment conversion.
- Enhanced partner experience and retention through proactive support and data-driven insights.
Country Product Manager, CIS
EF Education First
01.2014 - 01.2015
- Led 3 office teams during economic downturn, achieving 2x sales growth.
- Developed marketing and customer support strategies focused on ROI and lead nurturing.
Account Manager, Energy Division
Willis Towers Watson
01.2011 - 01.2014
- Managed enterprise client portfolios; won strategic tenders (e.g., CNPC, NCOC Kashagan).
- Ensured compliance and executed value-driven client negotiations.
Education
MBA -
Universitat De Barcelona, IL3
Barcelona 04.2001 -
MA - Marketing Intelligence
INSA Business, Marketing & Communication School
Professional Certificate - Digital Marketing
UC Berkeley Extension
BA - Translation
Caspian University
Skills
- Customer journey management
- Onboarding & Retention
- Cross-team communication
- Strategic client relationship management
Interests
Relationship building
E-learning
Timeline
Sales Executive, Nordics & Benelux
TravelPerk
11.2019 - Current
Regional Customer Success Manager, MENA
GBSB Global Business School
01.2016 - 01.2019
Country Product Manager, CIS
EF Education First
01.2014 - 01.2015
Account Manager, Energy Division
Willis Towers Watson
01.2011 - 01.2014
MBA -
Universitat De Barcelona, IL3
04.2001 -
BA - Translation
Caspian University
MA - Marketing Intelligence
INSA Business, Marketing & Communication School
Professional Certificate - Digital Marketing
UC Berkeley Extension
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