Maria Esono
Madrid,Madrid
Summary
Accomplished professional with expertise in retail marketing strategy, digital and in-store campaign management, and team leadership. Proven track record in client management, KPI analysis, and sales optimisation. Certified in digital marketing by Basecamp Skills and Google, with strong skills in social media and email marketing. Proficient in English and a native Spanish speaker.
Overview
9
9
years of professional experience
1
1
Certification
Work history
Digital marketing executive
EssenceMediacom
London, City of London
07.2022 - Current
- Built strong relationships with media partners and influencers to ensure successful collaborations and campaigns,
- Managed content creation, scheduling, and engagement across social platforms to grow audiences,
- Analyzed influencer metrics and campaign performance to refine strategies for maximum ROI.
- Collaborated with clients to understand their goals and created tailored solutions for influencer-driven marketing initiatives.
Marketing Intern
ScreenNation
London, City of London
12.2021 - 07.2022
- Identified and connected with influencers aligned with brand campaigns, fostering long-term partnerships.
- Assisted in creating promotional materials and managing social media accounts.
- Organized influencer events, including logistics and coordination with stakeholders.
- Monitored feedback from campaigns to optimize future influencer collaborations.
Team Leader
Topshop/Topman; H&M
London, London
05.2017 - 12.2021
- Provided leadership and direction for employees, supervising activities to drive productivity and efficiency
- Professionally handled difficult customer complaints and objections to maintain first-class customer service standards
- Streamlined processes to achieve efficiencies and cost savings
- Resolved employee relations issues and navigated disciplinary proceedings
- Prepared strategic planning to realise company vision
- Analysed Key Performance Indicator (KPI) data to identify trends and achieve team goals
Education
MBA - LAW
University of Law
LondonBachelor of Arts - Education
Best Practice Network
London 09.2020 - 06/2021
Bachelor of Arts - Advertising
UNIVERSITY oF WEST LONDON
London06.2017
Digital Marketing - Digital Marketing Course
Basecamp Skills
Londres 04.2024 - 06/2024
Skills
- Retail Marketing Strategy
- Digital and In-Store Campaign Management
- Team Leadership and Development
- Client management
- KPI Analysis and Sales Optimization
- Digital Marketing (Certified by Basecamp Skills & Google)
- Social Media and Email Marketing
- Languages: Spanish (Native), English (Proficient)
Affiliations
- Boxing
- Jogging
- Soft Play with my little one
- Passion for Fashion
Certification
Digital Marketing Certificate (Basecamp Skills and Google)
References
References available upon request.
Timeline
Digital Marketing - Digital Marketing Course
Basecamp Skills
04.2024 - 06/2024
Digital marketing executive
EssenceMediacom
07.2022 - Current
Marketing Intern
ScreenNation
12.2021 - 07.2022
Bachelor of Arts - Education
Best Practice Network
09.2020 - 06/2021
Team Leader
Topshop/Topman; H&M
05.2017 - 12.2021
MBA - LAW
University of Law
Bachelor of Arts - Advertising
UNIVERSITY oF WEST LONDON