Marcus Sherwin

• Owned and scaled a portfolio of large, multi-country B2B accounts across EMEA, managing the full commercial lifecycle from opportunity identification through contract close and renewal.
• Built and executed long-term joint business plans with C-suite and VP-level stakeholders at global brands and agencies, driving consistent year-over-year ARR growth.
• Led complex, multi-stakeholder negotiations across enterprise organisations, aligning platform capabilities to client commercial objectives and measurement priorities.
• Acted as primary client interface for major platform updates, product launches, and strategic opportunities, deepening and expanding partnerships over time.
• Collaborated cross-functionally with product, operations, and legal teams to deliver against client goals and shape platform roadmap based on aggregated client feedback.
• 5% Globally at LinkedIn awarded presidants club FY24.

• Teach MBA & Undergrad courses on AI automation & data-driven decision making in marketing.

Sept 2025 - Present

• Founded and scaled an enterprise AI & SaaS advisory practice, owning full net-new business development from discovery through close across Iberian and EMEA accounts.

• Drove enterprise GTM during TikTok's early European expansion — helping global brands and agencies navigate an entirely new creative format, building GTM playbooks in a high-ambiguity, fast-moving GenMedia environment.
• Led C-Suite and agency conversations positioning TikTok's emerging creative platform capabilities, winning enterprise budgets by articulating transformational creative value over incumbents.
• Demonstrated ability to move rapidly between executive strategy and tactical execution a core requirement for scaling GenMedia GTM in new markets.

• Managed strategic airline accounts on a programmatic DSP, aligning platform AI and data capabilities to client commercial objectives and creative performance outcomes.
• Delivered revenue growth through consultative, data-led account strategy and executive-level stakeholder management.
• Built early fluency in AI-driven media buying and data-led creative optimisation foundational to current GenMedia advisory practice.

• Managed Tier 1 global accounts across retail, travel, and classifieds — navigating complex enterprise buying groups and delivering consistent revenue performance.
• Built core enterprise sales foundations: pipeline discipline, C-Suite engagement, and value-based selling in a competitive AI-powered ad tech environment.
• Led executive QBRs translating AI-driven platform performance into clear business outcomes for senior stakeholders.

• Managed a portfolio of key accounts with combined media spend exceeding €4.5M, driving revenue growth through programmatic media buying and campaign optimisation across CPL, COS and CPA targets.
• Operated across a leading RTB and Ad Exchange network, developing strong foundations in digital commercial strategy and data-led performance management.