Marco V. Sanseverino
Commercial and Marketing
Ibiza
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Dedicated Commercial Sales Manager with 30 years of experience. Accomplished at providing honest and constructive employee feedback and efficient performance reviews. Effective at implementing new technology and accurate sales and market forecasting.
Goal-oriented manager with distinguished experience in Natural Healing companies (A.Mi University) and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Knowledgeable Commercial Sales Manager with excellent communication and organizational abilities. Expertise in relationship building, financial analysis and marketing.
Overview
29
29
years of professional experience
Work History
Online Concierge
The King Of Milan
05.2022 - Current
- Identified issues, analyzed information and provided solutions to problems.
- Developed and maintained courteous and effective working relationships.
- Self-motivated, with a strong sense of personal responsibility.
- Paid attention to detail while completing assignments.
- Gained strong leadership skills by managing projects from start to finish.
- Learned and adapted quickly to new technology and software applications.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Strengthened communication skills through regular interactions with others.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Commercial Sales Manager
A.MI University
09.1996 - 02.2022
- Recorded accurate and efficient records in customer database.
- Presented professional image consistent with company's brand values.
- Set and achieved company defined sales goals.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
- Built relationships with customers and community to establish long-term business growth.
- Implemented systems and procedures to increase sales.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Responded to customer feedback in professional and constructive way.
- Organized promotional events and interacted with community to increase sales volume.
- Prepared sales presentations for clients showing success and credibility of products.
- Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
CEO
Recreative 12
09.2012 - 06.2021
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Oversaw divisional marketing, advertising and new product development.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
- Represented organization at industry conferences and events.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Cultivated company-wide culture of innovation and collaboration.
- Developed key operational initiatives to drive and maintain substantial business growth.
Owner
Sanseverino Estates
03.2006 - 06.2011
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Oversaw divisional marketing, advertising and new product development.
- Devised and presented business plans and forecasts to board of directors.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Directed market expansions to propel business forward, meet changing customer needs.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Event Specialist
Milano Vende Moda
01.2003 - 02.2005
- Designed strategies, budgets and tactics for annual marketing goals while planning post-production trade shows and other events.
- Negotiated and worked with venues and vendors to carry out event objectives.
- Improved program productivity by closely monitoring performance and trends.
- Organized post-production trade shows and events while devising strategies, tactics and budgets for fiscal-year marketing plans.
- Interviewed clients to understand event scopes of work and establish budgets.
- Interfaced with clients to understand event objectives.
- Coordinated event planning, bookings and logistics while monitoring budgets and writing proposals.
- Made budgets and proposals for events and event details such as bookings and guest logistics.
- Planned large-scale events such as trade shows, conferences and meetings.
- Managed event logistics and operations.
Marketing Manager
Sitcom TV
01.2000 - 06.2003
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Coordinated with design and media teams to develop high-quality creative assets.
- Used data analytics to track lead generation campaigns and improve quality.
Marketing Assistant
Radio Capital
01.1999 - 09.2000
- Monitored and controlled event expenditures to meet budgets.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Liaised with clients to determine exact event requirements.
- Coordinated travel and accommodations for event attendees.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Searched and negotiated suitable venues per setup requirements and budget constraints.
- Oversaw event registration process by collecting and tracking attendee information.
- Developed detailed event reports, documenting all aspects of each event.
- Negotiated with vendors to achieve most favorable terms.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Prepared invitations to send out to guest lists.
- Coordinated with sales and marketing teams to publicize and promote events.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Coordinated with kitchen or catering staff on delivery, timing and service style of food.
Radio Operator
Radio Milano International
02.1994 - 05.1996
- Operated sound recording equipment to capture and document broadcasts for analysis.
- Tracked information with spreadsheets, updated databases and used word processing software to type correspondence.
- Managed and optimized contact with other locations and personnel conducting field operations to facilitate open and clear communication.
- Installed, tested and operated radio equipment, adjusting settings to achieve clearest transmission.
- Passed along phone messages and maintained records.
- Identified malfunctions or failures by routinely monitoring and analyzing equipment operations.
- Operated sound-recording equipment to record signals and preserve broadcasts for purposes such as analysis by intelligence personnel.
- Produced creative radio segments focused on music, current events and lifestyle topics.
- Interviewed local and international celebrities to raise brand profile and build listener engagement.
- Operated studio sound boards, desks and playout software for slick, professional broadcasts.
- Facilitated live coverage of special events, promotions, and sports matches.
Education
M.D. - Architecture
Politecnico Di Milano
Milan09.1987
No Degree - Public Relations, Advertising, And Applied Communication
Istituto Europeo Design
Milan09.1986
Diploma - Economics
Istituto Tecnico Commerciale Barioli Ponzio
Milan06.1984
Skills
- Digital Sales
- Financial Analysis
- Revenue Projections
- Lead Identification and Generation
- Goal Attainment
- Commercial Strategy Implementation
- Social Media Campaign
- Consultative Selling Techniques
- Sales Forecasting
- Customer Acquisition
- Customer Service
- Public Speaking
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Advanced (C1)
Spanish
Elementary (A2)
Timeline
Online Concierge
The King Of Milan
05.2022 - Current
CEO
Recreative 12
09.2012 - 06.2021
Owner
Sanseverino Estates
03.2006 - 06.2011
Event Specialist
Milano Vende Moda
01.2003 - 02.2005
Marketing Manager
Sitcom TV
01.2000 - 06.2003
Marketing Assistant
Radio Capital
01.1999 - 09.2000
Commercial Sales Manager
A.MI University
09.1996 - 02.2022
Radio Operator
Radio Milano International
02.1994 - 05.1996
M.D. - Architecture
Politecnico Di Milano
No Degree - Public Relations, Advertising, And Applied Communication
Istituto Europeo Design
Diploma - Economics
Istituto Tecnico Commerciale Barioli Ponzio
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