Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages And Additional Information
Languages & Additional Information
Timeline
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MARC ROGNON

Girona

Summary

Global Communications & Reputation Leader with 20+ years of experience in crypto, fintech, regulated industries and journalism. Proven record of shaping narratives at the intersection of AI and digital assets, securing Tier-1 media coverage (Bloomberg, Reuters, CoinDesk, The Block), and elevating executive visibility on the global stage. Adept at building trust through transparent storytelling, aligning messaging across legal, product, and compliance teams, and driving media strategies across Europe, LatAm, APAC, Africa, and the Middle East.

Overview

20
20
years of professional experience

Work History

PR & Communications Lead

Bybit EU
06.2025 - Current
  • Leading PR strategy for Bybit’s European licensed entity (France, Belgium, Luxembourg)
  • Media campaigns on MiCA compliance & Spot Margin
  • Coverage secured in CoinDesk, CoinTribune and Journal du Coin
  • Coordinated regulatory communications with legal teams
  • Built strong press relationships to reinforce Bybit’s legitimacy in Europe’s most scrutinized crypto market.

PR & Communications Lead

WOO X & WOOFi
01.2023 - 04.2025
  • Global PR strategy across Europe, APAC, LatAm, and the Middle East
  • 10x media coverage increase
  • AI-driven narratives (George AI) and crisis comms frameworks
  • Partnerships with research institutions to build credibility
  • Secured Tier-1 interviews and speaking opportunities

Senior PR & Communications Manager

OKX
01.2021 - 01.2023
  • Scaled global PR, +700% media coverage
  • Crisis comms during FTX collapse
  • MiCA-aligned messaging in Europe
  • Elevated C-suite presence in Bloomberg, Reuters, crypto media
  • Partnerships with Manchester City & McLaren

PR & Strategic Communications Consultant

Concerto (Public Affairs Agency)
01.2020 - 01.2021
  • Advised corporate and public sector clients on communications & reputation
  • Shaped narratives for policymakers on governance and regulation
  • Designed crisis comms strategies in high-risk contexts

Senior Journalist & Segment Producer

France24 / Al Jazeera America
01.2006 - 01.2020
  • Produced coverage on finance, geopolitics, regulatory affairs
  • Built trusted relationships with Tier-1 journalists
  • Developed expertise in real-time narrative framing

Media Trainer

ENSP (French Police Academy)
01.2010 - 01.2014
  • Trained senior officials in crisis communication and transparency

Editorial Advisor

Radio Télévision Ivoirienne
01.2013 - 12.2013
  • Restructured editorial operations, restored trust ahead of digital rollout

Founding Editorial Advisor

Rudaw
01.2012 - 12.2012
  • Directed launch of Kurdistan’s first independent news channel

Education

Bachelor of Arts - English Language And Literature

Cornell University
Paris
09-2002

Skills

  • Crypto & AI Narrative Building
  • Media Relations & Coverage Growth
  • Crisis & Reputation Management
  • Executive Visibility & Thought Leadership
  • Global Communications Strategy
  • Content Development

Accomplishments

  • 10x increase in media exposure at WOO X via AI-driven PR strategy
  • 700% growth in press coverage at OKX
  • Executive visibility program in Bloomberg, Reuters, CoinDesk
  • AI + Crypto storytelling securing global coverage
  • Reputation recovery in post-crisis environments (FTX, Iraq, Côte d’Ivoire)

Languages And Additional Information

French (native), English (fluent), Spanish & Italian (advanced), Europe, Africa, LatAm, APAC, Middle East, Strategic communications, international affairs, emerging tech, media innovation

Languages & Additional Information

French
First Language
English
Proficient (C2)
C2
Spanish
Upper Intermediate (B2)
B2
Italian
Elementary (A2)
A2

Timeline

PR & Communications Lead

Bybit EU
06.2025 - Current

PR & Communications Lead

WOO X & WOOFi
01.2023 - 04.2025

Senior PR & Communications Manager

OKX
01.2021 - 01.2023

PR & Strategic Communications Consultant

Concerto (Public Affairs Agency)
01.2020 - 01.2021

Editorial Advisor

Radio Télévision Ivoirienne
01.2013 - 12.2013

Founding Editorial Advisor

Rudaw
01.2012 - 12.2012

Media Trainer

ENSP (French Police Academy)
01.2010 - 01.2014

Senior Journalist & Segment Producer

France24 / Al Jazeera America
01.2006 - 01.2020

Bachelor of Arts - English Language And Literature

Cornell University

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