MARÍA CECILIA GAITÁN
Madrid
Summary
Committed professional with a 360 vision and +10 years of experience in Communication and Marketing areas. Used to deal with tight deadlines and successful in working with diverse teams to develop comprehensive approaches and results-oriented plans. Detail-oriented, versatile and multitasking, I have worked in international environments, in positions such as Communication and Marketing Manager, Content Manager and PR. This experience combined with personal skills such as self-management and problem solving are some of the contributions I can offer in my daily work.
Overview
19
19
years of professional experience
Work History
FREELANCE CONTENT EDITOR
HELLOTICKETS
MADRID
01.2023 - Current
- Edit and proofread content for the web and products
- Manage IA content according to guidelines
- Practice SEO (on page/off page), HTML
- Optimization web
MARKETING SPECIALIST
CASAVO
MADRID
01.2022 - 08.2022
- Developed and executed integrated marketing campaigns: concept, execution, tracking and analysis
- Managed relationships with external vendors, partners and agencies
- Managed PR agency
- Created content and narratives for different audiences
- Planned and executed Social Media content strategies
- Coordinated events presence and negotiated with suppliers
- Tracked, reported and analyzed performance campaigns to improved KPIs and ROI.
INTERNATIONAL MARKETING & COMMUNICATIONS MANAGER
SENER
MADRID
04.2020 - 12.2020
- Developed and executed marketing plans for Poland, USA, South Africa, Morocco and on-demand projects for other countries
- Executed integrated marketing plans with a multi-channel approach
- Coordinated the launching of RESPIRA project and the implementation of its communication plan
- Negotiated with agencies (Budgeting and forecasting)
- Developed diverse Marketing and Communication materials (i.e
- Annual Report)
- Produced and coordinated corporate videos and spots
- Organized events and negotiated with its vendors
- Developed content for Social Media profiles.
CONTENT MANAGER
STUBHUB - EBAY INC.
MADRID
08.2014 - 03.2019
- Led the Content, Catalog and Localization for Argentina, Brasil and LATAM sites
- Collaborated in management of marketing and business initiatives
- Analyzed and followed up of competitors
- Benchmarking
- Developed SEO content, keyword research and optimized it to increase traffic result.
COMMUNICATIONS & MARKETING MANAGER
UNIVERSIDAD AUSTRAL
BUENOS AIRES
03.2010 - 02.2014
- Designed and executed the main Marketing and Communication Plan
- Collaborated and contributed to sales team metrics and goals
- Organized and coordinated events and expositions
- Coordinated integrated campaigns
- Managed web content and social media profiles.
ACCOUNT EXECUTIVE
OPEN GROUP
BUENOS AIRES
08.2005 - 12.2009
- Developed Communication and PR plans for different clients
- Coordinated Communication and PR actions for five editions of CASA FOA
- Organized events and negotiated with suppliers
- Developed specific content materials for specific clients.
Education
DIGITAL MARKETING & COMMUNICATION 2.0 EXPERT -
Escuela de Negocios y Dirección
BACHELOR OF SOCIAL COMMUNICATION -
Universidad Austral
Skills
- Flexibility
- Multitasking
- Learning capacity
- 360º vision
- Empathy
- Self-management
- Attention to detail
- Content management expertise
- Organizational abilities
- CMS
- Canva
- Social Media dashboards
- Google Workspace
- Google Webmaster Tools
- Illustrator InDesign
- CRM Salesforce
- Microsoft Office
- HTML
Languages
- Spanish, Native
- English, Advanced/Professional
Timeline
FREELANCE CONTENT EDITOR
HELLOTICKETS
01.2023 - Current
MARKETING SPECIALIST
CASAVO
01.2022 - 08.2022
INTERNATIONAL MARKETING & COMMUNICATIONS MANAGER
SENER
04.2020 - 12.2020
CONTENT MANAGER
STUBHUB - EBAY INC.
08.2014 - 03.2019
COMMUNICATIONS & MARKETING MANAGER
UNIVERSIDAD AUSTRAL
03.2010 - 02.2014
ACCOUNT EXECUTIVE
OPEN GROUP
08.2005 - 12.2009
DIGITAL MARKETING & COMMUNICATION 2.0 EXPERT -
Escuela de Negocios y Dirección
BACHELOR OF SOCIAL COMMUNICATION -
Universidad Austral
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