MARÍA ANTONIA MAS RIERA
Madrid
Summary
Accomplished Finance Leader and Economist with extensive multinational experience leading financial operations across LATAM and Europe for business units exceeding €2B in turnover. Known for strengthening financial governance, elevating reporting accuracy, optimizing cost structures, and enabling data-driven strategic decisions for CEOs, CFOs, and executive leadership. Adept at budgeting, forecasting, consolidation, audits, transfer pricing, M&A analysis, and SAP-driven financial modeling. Recognized for developing high-performing teams, implementing robust internal controls, and driving profitability through disciplined financial leadership.
Overview
16
16
years of professional experience
Work History
Business Partner, VECI Vacation & LATAM
Viajes El Corte Inglés
2024.04 - Current
- Lead budgeting, forecasting, and financial planning for a €1.3B business unit, strengthening financial visibility and executive decision-support.
- Monitor monthly BU performance, analyze deviations, and identify financial risks to support leadership in corrective actions.
- Consolidate financial results and tax data for LATAM subsidiaries using SAP BPC, ensuring compliance.
- Oversee economic-financial analysis, cost reconciliation, OKR evaluations, and CAPEX/OPEX governance.
- Deliver Power BI-driven dashboards and ad-hoc analytics to support cross-functional initiatives and strategic prioritization.
- Contribute to M&A projects (C1–4M) via modeling, due diligence, and investment evaluations.
Responsible for International Economic Control
Viajes El Corte Inglés
2020.04 - 2024.04
- Directed financial controlling for 15 subsidiaries across LATAM with combined revenues of €300M, ensuring accurate consolidation and reporting.
- Led and developed a team of 3 professionals, improving analytical capability and reporting precision.
- Conducted annual on-site audits in Mexico, Colombia, Chile, Peru, and Argentina to strengthen compliance and operational controls.
- Implemented cost-center structures (Cecos), contribution-margin reporting, and transversal expense tracking in SAP BPC.
- Oversaw intercompany reconciliation, transfer pricing, LATAM cash-flow management, and group-level reporting.
- Produced forecasting models and deviation analyses supporting corporate financial strategy.
Chief Financial Officer, Chile & Southern Cone Region
Viajes El Corte Inglés Chile
2015.11 - 2020.03
- Led financial operations for Chile, Argentina, Peru, Ecuador, and Uruguay, supervising a regional finance team of 30 professionals.
- Oversaw statutory accounting, regulatory compliance, controlling, forecasting, and group reporting for all Southern Cone entities.
- Coordinated external audits with BIG4 firms, strengthening compliance and operational transparency.
- Developed and implemented KPI-based internal controls that improved financial accountability and forecast accuracy.
- Conducted financial evaluations for new investments, real-estate acquisitions, and regional expansion projects.
- Delivered executive-level insights to corporate leadership to guide regional strategic decisions.
Chief Financial Officer, Argentina
Viajes El Corte Inglés Argentina
2011.10 - 2015.11
- Led Finance & Administration for the Argentina subsidiary, supervising 10 professionals across accounting, tax, treasury, and reporting.
- Directed budgeting, forecasting, deviation analysis, balance-sheet reviews, and cash-flow projections aligning to corporate financial targets.
- Ensured full compliance with Argentine tax and accounting regulations; partnered with local auditors to address findings.
- Developed and implemented the company’s administrative and financial control infrastructure.
- Performed operational evaluations to align performance with strategic goals and profitability objectives.
Administrative Assistant, Economic Control
Viajes El Corte Inglés
2010.11 - 2011.10
- Audited sales processes across Spain to identify control gaps and operational inefficiencies.
- Analyzed incidents and discrepancies across offices, supporting corrective action and stronger financial discipline.
Bank Teller
La Caixa
2009.07 - 2010.01
- Processed financial transactions while supporting branch performance goals.
- Performed administrative and commercial activities contributing to the achievement of office objectives.
Education
CCA Certificate - Advanced Course in Management Control
Global Chartered Controller Institute
2025
MBA -
ESERP Business School
Madrid, Spain2011
Bachelor’s Degree - Economics
University of the Balearic Islands
Spain2010
Skills
- Directed financial reporting, budgeting, forecasting, and cash-flow oversight for 15 LATAM subsidiaries generating €300M in annual turnover
- Led and developed multinational teams of up to 30 finance professionals, strengthening financial discipline and operational alignment across the Southern Cone region
- Managed CAPEX/OPEX planning and performance for business units totaling €13B in turnover, enhancing cost governance and strategic visibility
- Played a key role in regional M&A processes (€1–4M), including due diligence, risk evaluation, and acquisition analysis
- Implemented SAP BPC frameworks, contribution-margin reporting, cost-center structures, and KPI dashboards that improved forecasting accuracy and decision-making quality
- Conducted recurring on-site audits in Mexico, Colombia, Chile, Peru, and Argentina, reducing operational risk and strengthening financial compliance
- Served as trusted advisor to CEOs, CFOs, and Business Directors across Europe and LATAM
LANGUAGES
Spanish
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Core Skills
Financial Planning & Analysis │ Budgeting & Forecasting │ Controlling │ Cost Optimization │ KPI Development │ SAP BPC │ SAP S/4HANA │ Power BI │ M&A Evaluation │ Consolidation │ Transfer Pricing Cash-Flow Management │ Audit Management │ Team Leadership │ Cross-Functional Collaboration Executive Reporting │ Performance Modeling
Timeline
Business Partner, VECI Vacation & LATAM
Viajes El Corte Inglés
2024.04 - Current
Responsible for International Economic Control
Viajes El Corte Inglés
2020.04 - 2024.04
Chief Financial Officer, Chile & Southern Cone Region
Viajes El Corte Inglés Chile
2015.11 - 2020.03
Chief Financial Officer, Argentina
Viajes El Corte Inglés Argentina
2011.10 - 2015.11
Administrative Assistant, Economic Control
Viajes El Corte Inglés
2010.11 - 2011.10
Bank Teller
La Caixa
2009.07 - 2010.01
CCA Certificate - Advanced Course in Management Control
Global Chartered Controller Institute
MBA -
ESERP Business School
Bachelor’s Degree - Economics
University of the Balearic Islands