Mar Castillo Buil
Barcelona
Summary
Dynamic sales professional with a proven track record at Qlik, excelling in strategic thinking and relationship-building. Consistently surpassed targets by 100% through data analysis and effective negotiation. Skilled in leveraging marketing and sales tools to drive growth and foster collaboration, ensuring long-term client satisfaction and impactful engagement strategies.
Overview
7
7
years of professional experience
Work History
Senior Global Strategic SDR
Qlik
04.2025 - Current
- Drive pipeline creation across 8 strategic global accounts in banking, telecommunications, and retail through highly personalized outbound outreach tailored to each customer’s use cases.
- Partner with Account Executives, Customer Success Managers, and Presales to develop account-specific engagement strategies and secure executive-level conversations.
Enterprise SDR Iberia
Qlik
Barcelona
05.2022 - Current
- Consistently exceeded annual targets by 100% through strategic client relationship management, including C-Level engagement across Southern Europe, and leveraging data analytics platforms like Qlik to identify growth opportunities.
- Optimized performance and project outcomes by implementing KPI tracking, presenting complex insights to diverse stakeholders, and effectively managing multiple initiatives in fast-paced, dynamic environments.
Account Executive
Tekman Education
Barcelona
11.2021 - 05.2022
- Owned and managed the full sales cycle, from prospecting and qualification to negotiation and closing, consistently exceeding quarterly and annual revenue targets.
- Generated a 15% increase in annual contract value by leveraging data-driven customer insights and tailoring value propositions to client needs.
- Built trusted partnerships with C-Level executives across multiple industries, ensuring long-term client satisfaction and retention.
- Collaborated with cross-functional teams to deliver customer success while maintaining accurate pipeline and forecasting data in Hubspot CRM.
Team Lead SDR
Tekman Education
Barcelona
11.2020 - 10.2021
- Management and coordination of a sales team of five people. Being involved in their daily tasks, performance, and training.
- Conducted comprehensive market research and analysis to uncover sales opportunities aligned with customer preferences and competitive dynamics.
Sales Coordinator
Education First
Barcelona
07.2019 - 07.2020
- Ranked top 5 globally in selling 300+ international summer programs by managing full sales cycle, driving customer acquisition and retention, handling 100+ daily calls via Salesforce CRM, and boosting NPS by 1.5 points.
Project Manager
Winche Redes Comerciales
Barcelona
11.2018 - 07.2019
- Drove 25% sales growth through market research, competitive analysis, and campaign reporting while leading and training a commercial team of 60+.
Education
Master's - Marketing and Sales Management
Eada Business School
Barcelona06-2022
Bachelor's - International Business Economics
Pompeu Fabra University
Barcelona06-2018
Erasmus Programme -
Tilburg University
Netherlands01.2018
Skills
- Strategic Thinking & Relationship-Building
- Negotiation & Business Communication
- CRM Management (Salesforce, HubSpot)
- Data Analysis (Qlik, Power BI)
- Sales prospecting (LinkedIn Sales Navigator, SalesLoft, 6sense)
- Collaboration & Teamwork
- Adaptability & Growth Mindset
Languages
- Spanish, Native
- Catalan, Native
- English, Certified Advanced C1/C2
- French, DELF B1
Timeline
Senior Global Strategic SDR
Qlik
04.2025 - Current
Enterprise SDR Iberia
Qlik
05.2022 - Current
Account Executive
Tekman Education
11.2021 - 05.2022
Team Lead SDR
Tekman Education
11.2020 - 10.2021
Sales Coordinator
Education First
07.2019 - 07.2020
Project Manager
Winche Redes Comerciales
11.2018 - 07.2019
Master's - Marketing and Sales Management
Eada Business School
Bachelor's - International Business Economics
Pompeu Fabra University
Erasmus Programme -
Tilburg University
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