Summary
Overview
Work History
Education
Skills
Websites
Other Information
Visas
Timeline
Generic
MANISHA SINHA

MANISHA SINHA

Digital Marketing, Branding And Product Marketing Manager
Madrid

Summary

MBA graduate with expertise in partner and lifecycle marketing, driving B2B and B2C growth through omnichannel campaigns, data-driven insights, and marketing automation (Adobe, Salesforce, HubSpot). Skilled in partner co-marketing, customer segmentation, and GTM strategies, optimizing engagement and conversion. A collaborative communicator with global

Overview

7
7
years of professional experience
4
4
Languages

Work History

Product Marketing & Innovation - MBA Summer Internship

Americana Foods
07.2024 - 08.2024


  • Led data-driven marketing initiatives, leveraging Nielsen and Power BI analytics to identify growth opportunities, reversing a 7% market share decline in the UAE for the Chicken Strips category.
  • Conducted comprehensive market research, segmentation, and positioning to increase customer engagement and sales within the category.
  • Designed and implemented an omnichannel customer engagement strategy, integrating live chat, email, call center, and AI-powered chatbots, enhancing customer experience and brand interaction.
  • Spearheaded the development and deployment of a customer service chatbot, resulting in an 18% increase in inbound inquiries, improving lead generation and customer satisfaction.


Deputy Marketing Manager

HDFC Bank
02.2021 - 07.2023
  • Led full-funnel partner marketing initiatives, optimizing social media and performance marketing strategies, resulting in a 20% increase in partner-driven social media leads.
  • Managed email, SMS, and WhatsApp lifecycle campaigns, enhancing partner co-marketing efforts and driving 15,000-20,000 leads monthly through strategic audience segmentation and engagement.
  • Adopted and leveraged Adobe Audience Manager and Experience Manager to execute data-driven, personalized marketing campaigns, boosting lead conversion rates by 30% and optimizing customer acquisition strategies.
  • Managed lead segmentation and analysis, translating customer insights into actionable marketing strategies across social media, display advertising, and lifecycle marketing channels (SMS, email, WhatsApp).
  • Developed and launched 20+ integrated marketing campaigns in collaboration with internal teams and external partners, driving a 35% increase in brand visibility and customer engagement.
  • Achieved three promotions


Marketing Executive

Deutsche Börse Group - Eurex
08.2019 - 09.2020
  • Optimized and scaled social media campaigns, leveraging data-driven audience insights and A/B testing, leading to a 20% increase in brand engagement across LinkedIn and website traffic.
  • Led integrated product marketing campaigns, managing go-to-market strategies, product promotions, and new product launches through event management, LinkedIn marketing, newsletters, and webinars, ensuring high-impact audience reach.
  • Developed and executed partner co-marketing initiatives, working cross-functionally with global teams and external stakeholders to enhance campaign performance and audience engagement.
  • Leveraged digital content marketing and multi-channel distribution, driving demand generation through targeted social, email, and event-based activations to maximize brand visibility and customer engagement.

Global Recruiting (Full-Time University Student Co-op Program)

Boston Consulting Group
07.2018 - 11.2018


  • Coordinated global recruiting efforts, managed stakeholder relations across multiple hubs, and optimized the candidate experience using data-driven insights, enhancing BCG's employer brand


Events and Employee Engagement (Full-Time University Student Co-op Program)

State Street
07.2017 - 12.2017

Managed global event logistics and developed marketing collateral, executing corporate citizenship initiatives to enhance brand image, stakeholder engagement, and partner collaboration across international markets.

Education

MBA - Master's in Business Administration

IE BUSINESS SCHOOL
Madrid, Spain
8 2023 - 12 2024

B.Sc. - Business Administration, Major in Marketing, Minor in Media, and Screen Studies

NORTHEASTERN UNIVERSITY, D'AMORE-MCKIM SCHOOL OF BUSINESS
Boston, MA
09.2015 - 7 2019

Skills

Relationship management

Marketing analytics

Product launches

CRM management

Mobile marketing

Web analytics

Media buying

E-commerce strategy

PPC advertising

Affiliate marketing

Sales enablement

Customer engagement

Teamwork and collaboration

Problem-solving

Content creation

Time management

Social media strategy

Team leadership

Problem-solving abilities

Social media marketing

Websites

Other Information

Best in Platform Innovation, Bronze, ABBY One Show Awards - Goafest 2022 Campaign for HDFC's InstaBranch, Digital Craft - UI / UX Design, Bronze, ABBY One Show Awards - Goafest 2022 Campaign for HDFC's InstaBranch, IE Women's Scholarship Recipient 2023, Facilitator for HDFC's Induction Training Program, Graduation Speaker, J. Walter Thompson Worldwide, Account Management, India, 2016, JW Marriott, Marketing, India, 2015, PADI Advance Open Water Diver, Fitness and Yoga, Cooking, Travelling, Sustainable & Eco-friendly Living, INSIDE LVMH, 864196d7c2

Visas

  • UAE Golden Visa Resident
  • EU Job Search Visa Resident Permit

Timeline

Product Marketing & Innovation - MBA Summer Internship

Americana Foods
07.2024 - 08.2024

Deputy Marketing Manager

HDFC Bank
02.2021 - 07.2023

Marketing Executive

Deutsche Börse Group - Eurex
08.2019 - 09.2020

Global Recruiting (Full-Time University Student Co-op Program)

Boston Consulting Group
07.2018 - 11.2018

Events and Employee Engagement (Full-Time University Student Co-op Program)

State Street
07.2017 - 12.2017

B.Sc. - Business Administration, Major in Marketing, Minor in Media, and Screen Studies

NORTHEASTERN UNIVERSITY, D'AMORE-MCKIM SCHOOL OF BUSINESS
09.2015 - 7 2019

MBA - Master's in Business Administration

IE BUSINESS SCHOOL
8 2023 - 12 2024
MANISHA SINHADigital Marketing, Branding And Product Marketing Manager