MANISHA SINHA

• Led data-driven marketing initiatives, leveraging Nielsen and Power BI analytics to identify growth opportunities, reversing a 7% market share decline in the UAE for the Chicken Strips category.
• Conducted comprehensive market research, segmentation, and positioning to increase customer engagement and sales within the category.
• Designed and implemented an omnichannel customer engagement strategy, integrating live chat, email, call center, and AI-powered chatbots, enhancing customer experience and brand interaction.
• Spearheaded the development and deployment of a customer service chatbot, resulting in an 18% increase in inbound inquiries, improving lead generation and customer satisfaction.

• Led full-funnel partner marketing initiatives, optimizing social media and performance marketing strategies, resulting in a 20% increase in partner-driven social media leads.
• Managed email, SMS, and WhatsApp lifecycle campaigns, enhancing partner co-marketing efforts and driving 15,000-20,000 leads monthly through strategic audience segmentation and engagement.
• Adopted and leveraged Adobe Audience Manager and Experience Manager to execute data-driven, personalized marketing campaigns, boosting lead conversion rates by 30% and optimizing customer acquisition strategies.
• Managed lead segmentation and analysis, translating customer insights into actionable marketing strategies across social media, display advertising, and lifecycle marketing channels (SMS, email, WhatsApp).
• Developed and launched 20+ integrated marketing campaigns in collaboration with internal teams and external partners, driving a 35% increase in brand visibility and customer engagement.
• Achieved three promotions

• Optimized and scaled social media campaigns, leveraging data-driven audience insights and A/B testing, leading to a 20% increase in brand engagement across LinkedIn and website traffic.
• Led integrated product marketing campaigns, managing go-to-market strategies, product promotions, and new product launches through event management, LinkedIn marketing, newsletters, and webinars, ensuring high-impact audience reach.
• Developed and executed partner co-marketing initiatives, working cross-functionally with global teams and external stakeholders to enhance campaign performance and audience engagement.
• Leveraged digital content marketing and multi-channel distribution, driving demand generation through targeted social, email, and event-based activations to maximize brand visibility and customer engagement.

• Coordinated global recruiting efforts, managed stakeholder relations across multiple hubs, and optimized the candidate experience using data-driven insights, enhancing BCG's employer brand

Managed global event logistics and developed marketing collateral, executing corporate citizenship initiatives to enhance brand image, stakeholder engagement, and partner collaboration across international markets.