Mahender Chintalapally

• Managing +6 Mio € / month digital budgets and leading 12 Managers and executives, developing and executing omni channel digital marketing campaign strategies to enhance brand visibility and drive performance.
• Owned tracking and performance measurement framework, defining KPIs and building regular dashboards and reports for stakeholders (CPM, Viewability, Attention, CPC, CTR, CVR, CPA, ROAS, LTV).
• Managing 12 EU market's Digital Advertising PPC activations across Paid Search, Paid Social and programmatic channels Channels for a popular and luxury automotive client
• Managed key activation platforms operationally and strategically - Google, Meta, LinkedIn, Microsoft, DV360, Tiktok, Amazon, Reddit, etc.
• Developed comprehensive marketing media plans in alignment with overall target business goals and objectives within Automotive, eCommerce, SaaS and Pharma verticals.

• Led cross-functional teams to develop and execute integrated digital marketing campaigns across Paid Search and Paid Social Channels. (Google Ads, Meta Ads, Linkedin Ads, Pinterest Ads, Reddit Ads, etc)
• Leading a team of 8 PPC managers and helping a luxury Automotive client in driving the best performance for the Media campaigns in Search, Display & Video placements
• Responsible for successfully delivering Lead generation targets across 9 european markets.
• Oversaw client relationships, ensuring alignment with strategic objectives and delivering exceptional service.
• Directed data-driven campaigns utilizing analytics tools to optimize performance and drive results.

Understanding the client needs and delivers results - A growth hacker who understands the limitations, resources and makes sure the Agency delivers the best out of the most by using the relevant tools and team work

• Leading a team of 3 SEM managers and helping our client in driving the best performance in Paid Search campaigns in Search, Display & Video placements
• Managed budget allocation for PPC campaigns, ensuring cost-effective advertising spend.
• Monitored competitor activity and industry trends to inform strategic decision-making in SEM efforts.
• Provided training and mentorship to junior team members on best practices in SEM management.
• Contributed to the development of comprehensive digital marketing strategies that incorporated SEM efforts alongside social media advertising, email marketing, and content creation for a holistic approach to online growth.

• Co-Led strategy, planning and execution of multi-market SEM programs (Google Ads, Microsoft Ads) for Opel, Jaguar Land Rover, financial services and QSR brands (BurgerKing), aligned to business and funnel KPIs.
  
• Managed monthly paid media budgets of 1M €+, ensuring pacing, cost efficiency and ROI targets through tight bid, budget and audience controls.
  
• Defined account structures, campaigns and keyword setup at scale, including brand, generic, competitor, shopping and local campaigns across multiple markets.
  
• Built and maintained SEM testing roadmap (A/B tests on ad copy, bidding, audiences and landing pages) to continuously improve CTR, CVR and cost per acquisition

• Account Management - Planning and launching SEM Campaigns in Australia, Italy, France, Brazil, Russia & UAE regions in Search & Display network
• Mobile App Marketing - Planning and executing App Installs& Engagement Campaigns by CPA & CPC models
• A/B testing Landing Pages, GEO Targeting, Mobile Vs Desktop Bids & Ad Copy variations, Newsletter / Email Sign-up / Opt-In subscriber optimization
• Working closely with the country managers and CMO to better understand the product and exchange feedbacks

• SEO Campaign Management
• SEM Campaign Management
• Marketing-Partner Collaborations
• Web Analytics - Google
• Seeding UX/UI Design Ideas
• Performance Marketing

• Planning and executing brand development and online marketing - SEO campaigns for various projects including WebHostingGeeks, WebHostingHub, DesignContest and others.
• Developed and implemented SEO strategies to enhance organic search visibility.
• Analyzed website performance metrics using Google Analytics and Search Console.
• Conducted keyword research to identify growth opportunities for content optimization.