Madeleine O' Carroll

Portfolio: Tenerife Region | Leisure Resort Portfolio

• Lead portfolio-wide revenue strategy across multi-resort leisure assets, overseeing pricing architecture, forecasting, and segmentation governance.
• Delivered +36% YoY revenue growth (2025) and +15% growth YTD 2026 through structured demand management and strategic price positioning.
• Own annual budgeting and rolling forecast processes, aligning performance targets with ownership expectations.
• Directed regional rollout of IDeaS G3 RMS, overseeing strategic configuration and ensuring adoption at property level.
• Strengthen channel profitability through structured distribution strategy and ADR positioning.
• Established structured displacement methodology for group business to protect high-demand periods and maximize profitability.
• Present performance analysis and strategic recommendations to senior stakeholders.

Managed multi-property portfolio in UK and Scotland region

• Oversaw revenue performance and commercial strategy across multi-property portfolio, driving TrevPAR growth and market share expansion.
• Led quarterly commercial reviews with General Managers and senior stakeholders to align pricing, segmentation, and marketing strategies.
• Strengthened forecast accuracy and decision-making frameworks through enhanced BI utilization.
• Supported PMS transitions and system alignment to improve operational efficiency and revenue capture.

Portfolio: EMEA, Africa & South America

• Directed international revenue strategy support across diverse markets and economic environments.
• Drove +39% TrevPAR uplift across international portfolio through structured pricing and segmentation frameworks.
• Led revenue education initiatives and delivered presentations at international hotelier conferences (Barcelona 2018, Brazil 2017).
• Advised and supported independent hotel owners in commercial repositioning and revenue optimization strategies.

Nov 2015 – Sep 2016

• Advised independent properties on pricing strategy, distribution optimization, and competitive market positioning.
• Conducted revenue audits and implemented demand-based pricing models across the Belgian market portfolio.